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Has this happened to you? You need your logo printed on something like a t-shirt for an event you are sponsoring. After you send the logo file to where it needs to go, you get a phone call asking for a higher resolution version which you don’t have.
Who designed your logo? Was it a professional graphic designer or someone else? A friend, an employee, your kids, yourself? That may save money but a professional designer not only knows how to design logos that look good and represents your brand, but they will provide your logo in all the different file formats it needs to be in to look good no matter where it is on the web or in print. Here are a few file types you should have your logo in:
- JPG: A compressed image file format – Ideal for the web, emails or digitally transmitted materials.
- PNG: Another compressed image file format – Ideal for the same uses as a JPG but if your logo is not a square or a rectangle, this format can have a transparent background so your logo will not be in a white rectangle when displayed on a different color background.
- GIF: A highly compressed image format – This works well when you need your logo in the smallest possible file size for web use. It is only recommended for logos that are simple and only have a few colors.
- PDF: Portable Document Format – Works well for internally printed materials in just about any software. If it is high resolution can be used for quality printing.
- EPS or AI: A scalable vector illustration file – This format works well for most printing because it can be scaled from small to large sizes. Most silk screeners and printers of ad specialties like pens and coffee mugs prefer this format.
- TIF: A full sized image file – Ideal for logos that have photographic imagery. It is used for most printed materials. It can be scaled but not as much as an EPS or AI file format. Basically it can be safely enlarged about 30% if it is high resolution.
There are many reasons to have a professionally designed logo. You always want to represent your business and your brand in a visually appealing way that gets your message across. In addition, a professional graphic designer will provide you with your logo sized in all the file types you need for every possible purpose.
Standing out with a logo that looks great everywhere is much better than standing out because your logo is fuzzy, pixelated or illegible.