Email marketing can have a big reach and put your message in front of the right audience. It’s flexible, scalable and low-risk. Gathering and maintaining a good email list can be an extremely valuable asset because it should include:
Think of your subject line as a newspaper headline. This is what will decide whether the recipient reads your email. It needs to be short enough to fit in the preview area but interesting enough to encourage the reader to continue.
Don’t send an email unless you have something to share. You can promote products or services, share blog posts or social media discussions, or answer frequently asked questions. You could also include testimonials or a case study. Satisfied clients can be a business’s best marketing tool.
It’s tempting to try emailing your customers through your own mail system, but it’s not a good idea. If your message isn’t CAN-SPAM compliant, you risk being fined by the FTC. Additionally, you want to be able to track the results of each marketing campaign to improve future emails.
If you need any help with your marketing, please don’t hesitate to contact us. We can help you get started, or take your marketing efforts to the next level.