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Surprising Original Names Of 12 Famous Companies

There are many reasons why a business would consider changing their name. Sometimes the old name no longer fits the current business offerings. Perhaps the name clashes with the vision of a new logo. Or, maybe a company wants to develop a new, catchy brand that is easier to market and provides better SEO.

Whatever the reason, some name changes have certainly worked out well. After all, if not for re-branding, searching the Internet might be known as “BackRubbing”. And on a hot summer day, we could be reaching into the cooler for a “Diet Brad”.

The folks over at AustralianHelp.com have rounded up 12 famous brands who have very surprising origins.




Are you looking to rename or re-brand your company? There are certainly many variables to consider. Don’t do it alone! Contact us to find out how we can help you through this transition.

Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.