There are many reasons why a business would consider changing their name. Sometimes the old name no longer fits the current business offerings. Perhaps the name clashes with the vision of a new logo. Or, maybe a company wants to develop a new, catchy brand that is easier to market and provides better SEO.
Whatever the reason, some name changes have certainly worked out well. After all, if not for re-branding, searching the Internet might be known as “BackRubbing”. And on a hot summer day, we could be reaching into the cooler for a “Diet Brad”.
The folks over at AustralianHelp.com have rounded up 12 famous brands who have very surprising origins.
Are you looking to rename or re-brand your company? There are certainly many variables to consider. Don’t do it alone! Contact us to find out how we can help you through this transition.