Blogs are a great way to express your emotions, your passions, a topical issue or getting the word out about what your business offers. A popular form of content, many people opt to read blog articles over formal articles due to the fact that they are usually written in a conversational tone – making them easy and fun to read.

If you are thinking of starting a blog for your business, whether it be one about finance, marketing or even entrepreneurship – you have a few things to consider in order for your blog to be successful and one that stands out from similar blogs.

Think About Your Audience

To begin with, what are the demographics of your readers? If you want to appeal to a certain type of person, you will have to carry the tone of voice and the type of content throughout your blogs. Secondly, what are their interests? If you want to start a blog centered around a certain industry, you will want to ensure that you are offering content that is appealing to them and relevant – for example, not everyone will want to read about a piece of technology that was popular 20 years ago.

Successful blogs will appeal to people due to how informative they are, if they are easy to read and if they can identify with the content. When choosing the topic of your blog post, you want to ensure that you have conducted your research and are familiar with the content in question – if you aren’t, this will be clear to readers that are more knowledgeable about it. It is also easy to just choose a topic because you see others doing it. If the content is similar to other blogs, you want to ask yourself what you can do to stand out from the crowd and make your blog post the one that people want to read over the others.

Steps For Writing A Great Blog Post

1. The first step is to plan out what you want to say. By choosing a topic that is relevant, you can create an outline of your initial ideas by using research that you have conducted and points you have jotted down.
2. The second step is to create a temporary or final (if you know exactly what you want to write about) headline. A title that is click-worthy is essential if you want your blog post to be read.
3. Third, sit down and write the post. Even if it is just a draft at first, as long as you have the main points jotted down, you can edit it before it is published. You can then choose images or other infographics to make your blog post aesthetically pleasing. No one likes a big block of text without a picture – even if it’s just sourced from a royalty-free site or one that you have taken yourself.
4. The final step is to make the last edits before you post it. Read it through and ensure that it carries a flow throughout. You don’t want your readers to be bored when they are looking at your post, therefore you need to ensure that it is laid out simply and interesting.

How to Choose The Perfect Blog Post Title

Let’s face it. The title of your blog post determines whether people will read it or not. You want to tempt them in by making sure that it piques their interest and connects with them. It is important to ensure that the title is short and sweet – whilst briefly explaining what the article is all about.

You want your blog post to rank on Google. Therefore you should use a clever SEO tool such as Google’s Keyword Planner. This will help you to identify words that are the most commonly searched for. You can use one of these in your title (don’t go too keyword mad) which will help with your online rankings and ensure that it is a topical blog.

When deciding on what your blog post is – and therefore what the content your post will include – see what similar and successful blogs use. This is another good way of working out what is relevant and what makes them seem interesting to others. If you are still stuck on what to title your blog, use a blog name generator. This will take words such as ‘top 10’ or ‘why you should’ that make your blog post seem that much more enticing to potential readers.

Depending on the content and your tone of voice, a ‘fun’ blog title is also a great way of appealing to your audience and will start the blog off in a light-hearted way. No one likes a drab title, and this is a wonderful way to make people want to read on.

Do you need help getting your blog started? Ask us about our content writing services!