Every business wants to stand out for the right reasons. If you’re looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact. Here are 5 reasons your business needs to add promotional giveaways to your marketing strategy.
To begin with, branded giveaways make your business memorable in ways that might not have been possible before. Let’s be realistic; most people forget the businesses they interact with not long after that interaction ends. It’s hard to keep your business in the minds of your target audience, but offering out promotional products provides you with a way to make it happen, and that shouldn’t be passed up on.
For example, if someone has a mug or a pen — or any other promotional product you choose — and it has the logo and name of your business on it, they’ll see that every time they use the product. That’s why it’s so important to give out promotional products that people actually want to use and that offer some sort of functionality. If you get that right, you’ll stick in the minds of customers longer, generating sales and increasing loyalty.
We all love to get something for nothing, and that includes promotional products. If someone gives you a free water bottle or tote bag, you’re going to use it. The same is true for your customers, and it feels nice to be given something, especially if it’s unexpected. That’s why the idea of promotional products really resonates well with customers.
So, if you want to really impress your customers and ensure that they feel a close bond to your business, it pays off to give them something. Of course, it’s not going to keep customers loyal if they don’t like your services. But it is a nice touch that can be added to a great service, and those little extras are vital in the fine margins of the business world.
If you want your business to succeed, you’re obviously going to need customers and their money. So if you want to keep people buying your products and using your services, you need to do everything possible to make that happen. One way is to use promotional products.
Surveys have found that people are often more likely to buy from a company after receiving a promotional product from them. In fact, did you know that 88% of people remember the advertiser on a promotional product? And that 85% of recipients do business with the advertiser?
This is partly because of the goodwill your customer will feel, which definitely goes a long way. But it’s also about keeping your business in the minds of customers as we mentioned above. In short, there are lots of positive things that come about as a result of giving promotional products to customers and those positives are only emphasized when they’re added together, making people more likely to buy from you. That’s something that all businesses want to happen, right?
Promotional products can have a very positive impact on businesses in all kinds of situations and circumstances, not least of all at events. Think of a trade show or something similar, where people will be seeing and talking to numerous businesses. How can you make the interaction they have with you stand out? Give them a promotional product. You could have a supply of pens and pads on hand for the people who want to take notes. Or, give out custom-branded tote bags so attendees can easily carry all the items they gather during the event.
People like to have things to remember events by and your promotional products could be the way of making sure that happens for your customers. So, next time you’re heading to some kind of industry event or even hosting your own, be sure to have some promotional products ready to give out. It’ll make a big difference to people and that will improve your relationship with customers over the long-term too.
Not everyone realizes this, but handing out promotional products can actually be very cost-effective. People often assume that handing out free things has to be very expensive, but that’s simply not the case. In terms of a cost-per-customer type of strategy, it’s very affordable. You can order promotional products in bulk and get a very good deal on the overall price. In short, it’ll end up being pretty cheap, especially when you consider the potential impact.
We’re all trying to do everything possible to keep our marketing costs as low as possible. Resources are finite and throwing money around aimlessly rarely ends well. That’s why cost-effective and efficient strategies like using promotional products are so useful, because they create an impact that far outreaches their cost.
Now that you know exactly why promotional products are so important to businesses and what makes them so effective, all you need to do is start using them. You’ll create stronger links between your business and its customers and that’s not a bad thing at all. Contact us today to get started!