In recent years, the prevalence of DIY website builders has grown significantly. After all, the idea of building a website on your own with a simple, point-and-click tool is pretty appealing (and it sounds affordable).
While this is true, it doesn’t always mean this is the best option. If your ultimate goal is to grow your business, increase traffic, and create a killer web presence, then hiring a web designer may be the best option.
If you are torn between using a website builder on your own or hiring a web designer, you’re in the right place. Keep reading for some information to help you make the right decision for your business and your goals.
You likely know what a website builder is. It’s a tool that eliminates the need for you to have coding or design knowledge.
Rather than understanding the fundaments of Photoshop, you can select a pre-made template for your design. Instead of using HTML, CSS, and other popular coding languages, you use the pre-set code and functions built into the website builder.
Essentially, the website builder is a quick and cheap way for you to get a decent website up quickly. But what you must decide is if this is enough.
If you take the time to find a good, proven web designer or design agency, they bring a lot to the table.
The best designers can take your vision and bring it to reality. They can transform a concept in your mind or heart into a tangible site you can see and use.
If they are exceptional, the designer will take the time to get to know your business, your customers, and then tailor the design and the structure of your site. This is done to encourage conversions and to generate more sales.
Website designers can also create interesting and unique design that helps to set your business apart from the competition. After all, websites are becoming somewhat “cookie cutter.” With a custom site, you can ensure your business is noticed in any crowded space.
If you have a startup business with limited funding or if you are still in the conception stage, using a website builder makes sense. If you have a small business with a brick and mortar location but don’t plan to sell anything on the site, the website builder also makes sense.
Keep in mind, though that you need to invest your own time and often hire creative resources (graphic design, videography, etc.) to create an easy-to-use site.
Is your website going to rely on revenues? If so, even startup businesses need to consider hiring a web designer.
You want to ensure your website works properly, offers easy navigation, and meets the needs of your shoppers to help maximize your revenue potential. Another time you need a web designer is if you require a higher level of support, expertise, or customization.
As you can see, both website builders and web designers offer benefits, and they have their place when creating a website. You need to make sure you consider the options carefully to find the one that best suits your needs.
To learn more about building a website for your business or non-profit organization, contact us. We can help you get the results you are looking for.