As you increase your digital marketing efforts, you also want to increase the opportunities for marketing success.
Being able to identify how to maximize your digital campaign could be the difference between your small business growing into a Fortune 500 company or closing down shop.
The key to growing your business is knowing which of your efforts is working versus what isn’t. Discover five key indicators of digital marketing success here.
1. Optimize Site Traffic for Marketing Success
Monitoring your website traffic is always going to be an important indicator of your digital marketing success.
Bad website traffic will cause clients to exit your site before you get a chance to foster a relationship. A study by Kissmetircs found that a 1-second page delay could cost your business $2.5 million in lost sales annually.
Increasing traffic on your company’s site is a smart way to know if your digital marketing efforts are working in your favor. By increasing the number of website visitors, you are increasing your customer conversion rate.
2. Traffic Source
Another digital marketing metric that’s key to taking your company to the next level is determining where your website traffic is coming from.
When measuring clicks, the website traffic source can be broken down into a few different categories.
- Social Media Traffic: Social media campaigns that focus on building brand awareness are just the stepping stone for driving traffic back to your site.
- Direct Site Traffic: Direct website visitors are users who typed in your site URL into their browser.
- Paid Search Traffic: This is traffic directed to your site via paid advertisements with search engines.
- Organic Search Traffic: This traffic is a result of a simple inquire in a search engine. This source isn’t paid and is often a result of great SEO.
- Referral: This traffic comes to your company’s website from a different site, usually via a link.
- Email: This type of traffic comes from your email marketing campaign.
Once you have identified the source of your traffic, you can take steps to double down on the source that generates the most traffic and work on improving weaker sources.
3. Time On-Site/Exit Rate
Not only is it crucial to find out what page is most-viewed on your site, but it’s also about the session duration.
Session duration refers to how long a potential client or customer spends on your site in total. The ability to pinpoint areas of weakness like this will allow you to restructure your company’s marketing campaign as you go along.
4. Most-Viewed Pages
Digital marketing success is about more than simply getting a user to your business website. You have to get them to the right page.
One of the easiest ways to know if your digital marketing campaign is having any success is to look at which of your site’s pages is the most-visited. By using Google Analytics, you can discover which pages your website visitors are drawn to and for how long.
5. New Client Conversion Rate
When it comes to running a digital marketing campaign, the conversion rate sometime seems like a stagnant percentage at the end.
While some companies are looking to add more subscribers that convert into dedicated fans on their email list, other companies want to generate leads that convert into sales. Understanding your site’s visitors’ behavior will help in understanding why they decided to convert or not.
According to a report from Marketing Sherpa, 91% of visitors will leave a site without buying or doing anything, making your marketing efforts seem futile.
However, with a knowledgeable marketing partner, your company will receive comprehensive tutelage throughout your digital marketing campaign.
Is Your Digital Marketing Campaign Working for You?
Taking the steps to set your small business digital marketing campaign apart from other brands can seem difficult, but it’s not impossible.
These important indicators of digital marketing success are easily comprehendible by themselves. However, with the help of a small business marketing firm, the outcome you desire from your digital marketing campaign can go from varying to a quantifiable guarantee.
Contact us today to find out how we can help you achieve your digital marketing goals.