Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO.

Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses.

But what are the local SEO benefits and how can you make the most of them in your small business SEO?

Here are five benefits of local SEO for your small business.

1. Increase Your Site’s Traffic

Too often, your website will fail to make the first page of the Google search results. Barely anyone ventures past the first page as the results are designed to give the user the information they need as quickly as possible.

One of the major benefits of local SEO is that you’ll enjoy greater visibility of your site in the search engine results pages.

Whenever someone searches for your type of business in your area, you’ll come up towards the top of the search.

2. People Will Find Your Business Easier

With local SEO, you won’t need to worry about competing for the all-important keyword ranking position for people to find your business. You will appear on any local search for your type of business in the area.

To make sure you’re taking advantage of local SEO, get your site registered on all of the local listings such as Yelp, Google My Business, and Trip Advisor.

3. Local SEO Is Inexpensive

Local SEO costs next to nothing to implement. Signing up to the various listings sites and managing your profile can take some time. Once you’re registered with the likes of Google My Business, it is essential to engage with customer queries and reviews.

For some small businesses, the only expense will come in the form of the time that you spend managing your local SEO. Hiring a professional company to handle this for you, can save you all of the hard work.

4. People Will Find You on the Map

When users do a local search on Google, you’ll appear on the map.

As long as you’ve registered your business with Google, then you should start to appear in the 3-pack for your local area.

5. Build Trust and Authority

Once you start to use local SEO services, you’ll start to amass reviews from your customers. This will help to demonstrate your trustworthiness.

The more reviews and interactions you get on Google My Business and other listings sites, the more authoritative you’ll seem.

Make Use of the Benefits of Local SEO Now

There are lots of great benefits of local SEO and your business should be doing everything that it can to take advantage of them.

At Burlington Press, we offer a range of search engine optimization services.

Get in touch to find out more information about how we can help your small business.