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Did you know that approximately 85% of businesses say company blogs are useful? Whether you’re a large corporation or a small business, blogging has so many benefits for your organization.
It may be daunting writing your first blog post. But, once you get started, you’ll be on a roll with producing great content.
Here are eight very important reasons why small business blogs are great for your company.
1. Improve Your SEO
If you want to grow your audience, you need to improve your ranking on search engines. Over 70% of clicks online are from links on the first page of Google results pages.
Without a blog, you can’t include all of the SEO tricks to get your website higher up the rankings on results pages.
2. Become an Influencer
Establishing yourself as an authority in your industry is great for your business. Over 86% of young people want to be influencers.
There are few better ways to build trust with your audience and gain recognition from competitors.
3. Platform to Promote Your Brand
Blogs are also great for promoting your products and services. You can write explainers about how your products work. Why not include testimonials from happy customers?
4. Grow Your Social Media
Nobody is going to follow you on social media if you don’t have any content to push. Whenever you post on Instagram or Facebook, your blog is another way to link back to your website.
5. It’s Affordable
You probably don’t have the budget for online ads. But, it’s affordable and easy to write a blog post on your website.
Instead of the mega formal ads, a conversational style of blogging actually works better to win over your audience.
6. Learn About Your Customer
Do you REALLY know your customers? Building up an understanding of your audience is crucial to improving your sales.
Blogs engage customers in your brand. Encourage people to leave comments and write to you on social media.
The more you interact with your customers, the better understanding you’ll have of what they want from your business.
7. An Edge on Your Competition
Blogs have been around for a while. Nevertheless, many small businesses have failed to take advantage of the trend.
Check whether your competitors have a blog or not. If they don’t, this is another way you can get an advantage on other players in your industry.
8. Drive Web Traffic to Your Website
Websites with blogs receive approximately 55% more traffic compared with websites that don’t have a blog.
This is because your blog also generates links to your website. If someone likes your content, they’ll promote it themselves.
The Importance of Small Business Blogs
If you’re a small business looking for ways to improve your website, look further than adding a blog to your company site.
There are so many important benefits of blogging. From increasing sales to improving your SEO, it’s a no-brainer.
Do you want help getting started with small business blogs? Check out our content writing services for more information.