What Creates Effective Political Branding Design? - Burlington Press
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What Creates Effective Political Branding Design?

Effective Political Branding Design

It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election.

Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for.

You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.


SWOT Analysis

Effective political campaign branding starts with some kind of SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It involves documenting internal and external factors to determine a working brand strategy.

  • Strengths (internal) include positive traits such as expertise, accomplishments, skills, values, and more.
  • Weaknesses (also internal) are factors you control but must improve upon.
  • Opportunities are the (external) happenings that work to your campaign’s advantage. They consist of anything from current events and legal situations to economic factors.
  • Threats are anything (external) that risks or creates obstacles for your brand. They include economic downturns, government regulations, or anything else that compromises your campaign.


Brand Colors

Color makes or breaks your campaign branding. The best brand colors will reflect you as a candidate. Studying color psychology in marketing gives you insight into which colors to choose.

Non-traditional candidates should choose non-traditional colors. Deviating from the traditional flag color scheme made Alexandria Ocasio-Cortez’s brand design stand out more with purple and yellow. After all, she markets herself as a political outsider.

The popular red, white, and blue color scheme works well for more traditional Republican vs. Democrat candidates. Nonetheless, you’ll need to rely more on other visual elements such as font, slogans, and the following to distinguish yourself.


Outstanding Logo

The best logos in political design are simple yet stand out. It helps voters easily distinguish your logo from those of other candidates. It also improves brand recall, which helps voters remember you.

You could also use a single word as part of your logo. Barack Obama used the word “HOPE” with a simple logo in the 2008 election, which improved his campaign and brand.


Branding With Promotional Products

Promotional products advertise your campaign whenever someone wears/uses one. Brand-building with promotional products in the political world involves printing your name or slogan on products, then giving them out and/or selling them.

The most famous modern example of effective branding is Donald Trump’s red “Make America Great Again” hats.


What’s in a Name?

Brevity equals catchiness. Printing your first name on hats with your brand colors reflects that you’re a forward-thinking candidate. Think of Bernie Sanders’ 2016 campaign.

Republican politicians stick to last names. As candidates, Republican men are more likely to emphasize their last names than Democrat women. Jeb Bush tried to emphasize his first name with the Jeb! Bush campaign and failed.


Make an Impact With Political Branding

64 percent of consumers claim that shared values create a trusting relationship with a brand. Targeting your audience by expressing your values, opinions, and beliefs. It’ll strengthen your political branding.

Social media is the most efficient way to create a personal brand. It also further humanizes your brand, which improves your brand image.

Benefit your brand—learn more about our services. We’ll take your campaign to new heights of success.


Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.