In the wake of a crisis, your company’s digital marketing efforts may seem like a lost cause, but this actually couldn’t be further from the truth. With a solid digital marketing plan, you can be prepared to continue your digital marketing efforts through the highs and the lows.
There are things you can do to connect with your customers no matter the situation. Keep reading for some tips that can help you crisis-proof your digital marketing strategy.
A great way to bring in new customers is to optimize your local listings. Many potential customers search to find a service or product they are in need of in their location. Prioritize your Google listing, but also look at monitoring your listings on sites like TripAdvisor and Yelp.
Make sure that you always keep your listing information up to date, especially in the wake of an issue or crisis. Updating your hours, or the services you offer when you make any changes or adjustments to your business can help you avoid frustrated customers. Keeping all of your listing information accurate and up to date will help you bring in more customers rather than losing them.
You should also manage your online reputation by keeping up with your reviews. Engage with customers via reviews on Google, Facebook, and elsewhere to provide great customer service. Respond to reviews both positive and negative to show your customers you care.
This is a personal marketing method that is effective and affordable. In the midst of a crisis, this can be a great way to reach out to current and past customers or clients.
This is also a great way to give your customers updates on your business, and how you plan to react in the time of a crisis. Offer support to your community during a crisis with encouraging words, or useful information and resources.
When creating content for your website, emails, or social media platforms, think about how you can offer high-quality content that is relevant and useful to your target audience. Think about creative and new ways you can make your content more successful and compelling.
In some cases, industry-related content may be a great way to establish yourself as an authority in your field. This can help make you and your business a source for educational information and industry news or updates.
Consider reaching out to audiences to give updates and tips on how you’re dealing with certain issues during a crisis. This will help to humanize your brand, working to build brand loyalty.
While a crisis can affect many areas of your life and business, it doesn’t mean that you’re digital marketing is a lost cause. Incorporate these awesome digital marketing techniques into your business plan today so that you can engage with customers through the ups and the downs.
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