Trying to get your marketing in order means that your company will have some tough decisions to make. Among these is whether to go with organic vs paid search.
When you are just getting into search engine optimization (SEO) and pay per click, these kinds of questions can be daunting. Here we will explain a few of the differences so you can decide which will give you better web traffic results.
Organic search is usually the topic of conversation when people mention SEO marketing and branding. The reason for this is that Google is the pool that everybody is swimming in.
Whether a person is on a mobile device, talking to their Google Nest Mini, or pulling up a tab on a laptop, punching in an organic search query is how most information is acquired.
Paid search could perhaps skip some steps, but it’s the difference between a microwave approach and a fully cooked meal. Organic search will take you more time to build up, but once you’ve climbed the rankings, you can count on their authenticity and longevity.
Organic SEO gives you the biggest and longest-lasting results in terms of search engine rankings and can help you land on the coveted first page.
If you don’t have a marketing budget, then organic search is going to be your go-to option anyway. It doesn’t cost you anything to get started outside of creativity and sweat equity.
When you create a blog that takes off you are well on your well toward getting those hard-earned search engine rankings. You will also build up your credibility and won’t have to worry about irrelevant results.
Even though organic search is your main target, paid search is still valuable.
When done correctly, paid search gives instantaneous results. The return on investment that you get from it is impressive, and even though you have to pay, you can start small and within your price range.
Though you didn’t win the first-page result organically, there is still no substitute for landing this spot. Paid search gets you prime real estate at the very top of the first page of Google results, which is the pinnacle of visibility.
Getting this spot is a great way to kick off your pay per click campaign and can help you bring in the traffic you’re looking for.
To know whether to go paid or organic, it is all about knowing what you’re trying to accomplish.
If you’re trying to save money, then you should absolutely go with organic search. If you want some data you can immediately use, it doesn’t get better than paid search.
Try to mix a blend of both over the next several months and then assess the results that you get.
If you’re deciding between organic vs paid search, a marketing company can fill in some of the blanks for you. They can sit down with you to discuss your goals and really help you know your next steps.
We’re real people that provide real service. Call us today or contact us on our site so we can help you with your SEO.