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Are you sending direct mail to millennials? While you may assume social media, email or other forms of online marketing are the key to reaching this tech-savvy demographic, the truth is that millennials are suffering from digital fatigue.
The USPS created a guide titled “Still Relevant: A Look at How Millennials Respond to Direct Mail” (PDF) to help companies understand why millennials respond to mail and how to create an appealing mail piece.
Are you ready to develop a direct mail campaign for your business? Burlington Press can help! We can take your project from start to finish:
- Project Planning
- Graphic Design
- Mail List Acquisition
- Presorting, Addressing and Mailing
- … and more!
Contact us today to get started.