Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy:
Having clear inbound marketing goals makes it easier for everyone to ensure they are rowing towards the same shore. If your sales department is measuring success with one set of values while marketing or product development have a different definition of success, your results are going to be lackluster at best. By determining your goals as a team and ensuring everyone is accountable for their part, your inbound marketing strategy can deliver results and drive prospects through your sales funnel.
Is it time your team revamped your inbound marketing strategy and developed a cohesive plan going forward?