In our information-saturated society, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily.
Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.
Want to build a following or generate big profits?
In this micro-attention age, you’ll need a Hook Point that taps into the problems that keep your prospects awake at night. A Hook Point is different than general branding. Instead, it’s the bait that lures people to bite (that is, to pay attention to what your brand offers).
You can’t take a person someplace unless you start where they’re at. To create your Hook Point, work hard to understand your key customers. Ask questions like:
Now use this consumer-focused angle to craft a succinct, attention-grabbing catchphrase. Here are some examples:
After you define what makes your product unique and relevant, work through some of these steps to craft your Hook Point:
Building a solid Hook Point is a process that includes creativity, testing, and refining.
Brainstorm more variations than you think possible – from 50 to 100 options. Stretching your creative capacity will help you come up with better ideas and sharper content. Making this information bite-sized and compelling will fuel brand awareness and growth.