Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.
You may want to think again.
The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!
In the right hands (and done well), rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.
Considering a professional update? Here are several reasons rebranding may be a wise investment:
At times, companies need to differentiate between one part of themselves and another.
Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!
Why do some cities or countries develop themselves as a “destination” tourism brand?
To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.
Sometimes rebrands are timed to reveal an innovation or to create a new market.
Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.
At times an idea or a product reaches the end of its useful life.
Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!
Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.
Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today!