9 Ways to Reduce the Time You Spend Generating Leads - Burlington Press
What is Social Listening and Why is It Important?
What is Social Listening and Why is It Important?
April 28, 2022
10 Crucial Differences Between B2B and B2C Marketing
10 Crucial Differences Between B2B and B2C Marketing
June 8, 2022

9 Ways to Reduce the Time You Spend Generating Leads

9 Ways to Reduce the Time You Spend Generating Leads

Generating leads can seem like a never-ending cycle. There are always more prospects to speak with or market to, and your list never seems to get segmented enough at the top. The truth is that generating leads is no easy task. It’s a time-consuming process that can suck up massive amounts of time and drive you crazy in the process. Still, you need those leads. So how can you generate them without wasting too much time?

 

1. Filter Your Leads

One of the most effective ways to reduce your workload is to filter out all the leads that aren’t interested in buying from you and stop focusing on them. Here’s how:

Identify which leads are most likely to convert. For example, if you’re selling beauty products, there’s no point in targeting men in your e-mails and ads. Eliminating the leads who won’t purchase from you will save you a ton of time by reducing your list size.

Automate this process with software (if possible). Depending on the volume of leads that come through every day, it may be worth hiring someone to help filter. If not, try automating as much as possible; plenty of free tools can help with this.

You can also sort your leads into groups in various ways, such as:

  • Interest level (how interested are they in what you’re offering?)
  • Sales cycle stage (where are they at in the sales cycle?)
  • Qualification (how qualified are they to purchase from you?)
  • Likelihood to buy (how able and willing are they to buy from you?)
  • Potential spend (how much do you think they’ll spend with you?)
  • Time required for lead nurturing (you estimate how much time it will take them to become a customer)

Also, identify your best customers based on lifetime value, retention rate, average deal size, and other relevant metrics. This will help you identify what makes up your ideal customer profile (ICP). This will help you better target your ideal customers, the most likely to buy, without wasting time on those who won’t.

 

2. Focus on Building Relationships Rather Than Leads

How many times have you seen a sales rep trying to connect with hundreds or thousands of individuals on LinkedIn? By focusing on building relationships with a smaller group of people who are more likely to be interested in your products or services, you can reduce the hours you spend searching for and connecting with new people. To do this, you must understand who your target customer is by building your ideal customer profile.

 

3. Post Links to Your Content on Social Media

Many marketing experts say social media should be used for relationship building and nothing more. But with the right tactics and strategy, social media can become one of your best lead generation tools. Most businesses launch social media pages and then expect the leads to come rolling in on their own, but this rarely happens. You need to post regularly and link back to your website or content to get people interested in your business. You can use a social media scheduling tool, such as Hootsuite, Buffer, or Edgar, to post content automatically on your behalf. This way, you’ll be able to load up all of your posts in advance and schedule them to go out when they will be seen by the most people.

 

4. Partner with Other Businesses to Generate Leads

One of the best ways to generate new business leads is by teaming up with another company with a similar product offering that does not compete with yours. For example, if your business offers retirement planning, you could partner with a non-competing financial advisor who already has leads, and offer them something in exchange for client referrals.

 

5. Create a Lead Form on Your Website

Creating a lead form on your website is an easy way to generate leads while engaging people who visit your site. Make sure the form is placed in a location where visitors can find it, and that it’s easy to fill out. Only ask for information you really need (email address, phone number, street address), and consider allowing people to sign up with both an email address and social media account. It’s also important to ensure that the form is mobile-friendly, so potential customers can sign up from any device.

 

6. Create Content that Tells People How to Solve Their Problems

There are many ways to generate leads at a low cost, but content marketing offers the best return on investment (ROI). Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. It’s a highly effective way to educate your audience and generate leads.

When creating content, the first thing you need to do is find a problem that your product or service solves and then focus on it. Essentially, what you want to do is make it easy for people to find your content by addressing their problem quickly in the title of each article, and then offering solutions throughout the post.

After you’ve identified a problem that your product solves and have found a way to address it in your piece of content, the next step is to make sure you give people an easy way to share your work with others through social media buttons or other share buttons on your site. In addition, make sure they know why they should care by making it free and valuable.

 

7. Give Something Away

Writing a book (or ebook or another piece of value-adding content) that people want to get their hands on is a great way to generate leads. Why? Because you can target it just to the people interested in what you have to offer.

Once you’ve created your book, share it with your list by sending an email offering them the chance to opt-in for your mailing list in exchange for a free copy of the book. This allows you to grow your mailing list organically and avoid paying for leads from social media ads, which usually cost more than they bring in revenue.

 

8. Track Where Your Leads are Coming From and What’s Working Best

To show you how effective this method is, track each lead source. That way, you can measure which sources send the most leads, and then see if those leads turn into clients.

Doing this for at least a month will give you enough data to decide where you want to spend time generating leads in the future.

 

9. Tap Into Automation

Generating leads can be time-consuming, especially when you’re doing it manually. There are many steps that need to be taken, and information that needs to be tracked as you go along. To make things easier, here are four ways to automate your lead generation so you can save time.

  • Automate the Follow-Up Process
  • Automate Lead Distribution
  • Automate Lead Nurturing
  • Get the Right Technology

There are lots of automation tools out there that can help you generate leads. Do your research and find ones that can make your life easier.

 

Generating leads is one of the most time-consuming parts of your job. It’s also one of the most important, which is why it’s frustrating to spend so much time on this part of your day. Luckily, you can do a few things to reduce the time you spend generating leads, which means more time for other parts of your business.

 


Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.