7 Benefits of Custom Branded Apparel - Burlington Press
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7 Benefits of Custom Branded Apparel

7 Benefits of Custom Branded Apparel

People choose to wear clothes that make them feel good, and custom-printed apparel has the ability to both please and impress. A natural inclination to get satisfaction from a clothing choice gives you a marketing advantage. You can profit from a unique type of branding that lets you express how you want your customers and clients to see you. Here are seven strategies that can help you choose the best approach for your target audience.


1. Increasing Awareness of Your Brand

The quality you build into your product or service deserves attention, and custom-branded apparel can direct it where you need it. Everyone who wears logo apparel increases awareness of it, attracting more viewers than stationary forms of marketing. High-quality clothing that carries your identity can become a favorite of customers who appreciate good quality. Each time they wear your logo in public, they influence others who admire it. Custom apparel draws attention because it remains a favorite in the promotional industry.


2. Standing Out from the Competition

A unique design that can make your organization memorable gives you a competitive edge in the marketplace. The core concept of a design that catches everyone’s attention takes some thought and time to develop.

Think of what makes you different and better than others. Maybe you can feature the reason behind your company’s name, its length of time in business or product imagery. With a little imagination, and perhaps some help from our talented designers, the sky is the limit.


3. Encouraging Team Spirit

Almost everyone wants to have a spot on a team, and branded clothing gives people a feeling of inclusion. The powerful influence of unity matters, especially when your work serves the needs of others. Small businesses can achieve the effect of a larger workforce when everyone wears branded apparel as a dress code.

Each employee can take pride as a member of an effective organization where teams work together. Special events provide an opportunity for the community to see the unity of your employees helping perform civic duties. Wearing the same outfit enhances a spirit of collaboration.


4. Growing Community Relationships

A key to expanding a client base lies in building customer loyalty, and clients who wear your logo confirm its value. A bond that links customers to your brand may start with a piece of promotional apparel they particularly like. When you develop a logo design that shows your support for something important to them, it increases customer loyalty and retention.

The endorsement of your product by people who wear your brand can influence others and expand your market base. You may choose to emphasize your organization’s eco-friendliness or its charitable purposes, meaningful qualities that everyone respects.


5. Building Customer Trust

The impression your employees create on customers makes your brand identifiable and contributes to building trust as well. Representatives of your company at expos, trade shows or exhibitions can help establish brand identity that customers associate with quality.

The identification you provide for each employee makes customers feel at ease in approaching a staff member. You can help potential customers find the right person to talk to about making a purchase, a donation or asking for directions. Customers gain confidence through familiarity with your organization and everyone associated with it.


6. Promoting Your Brand with Giveaways

An occasional gift of a custom t-shirt or hat can make a customer feel very special and appreciated. Almost no one expects to get a gift of value. However, getting one can establish a personal connection. If your support staff keeps track of customers’ birthdays, you may choose to honor them with a gift that recognizes them in a special way.

Your custom-branded apparel carries your unique design and provides the high-quality customers expect. The promotional items that you may choose to give away at seminars, charitable events or exhibits may cost less than you think and produce a greater response than you imagine. The appreciation you receive may last for years with customers who make your brand their first choice.


7. Achieving Effect with Cost-Effective Practices

Every time someone wears your custom-branded apparel, it receives attention from others. The relatively short life of many popular types of marketing cannot equal the value of a shirt that gets washed and worn again for years. When you notice how often you see someone wearing a college shirt or a brand you recognize, it can inspire you to create something special for your organization. You can get maximum exposure from promotional shirts and hats that require an initial investment but continue to provide the recognition you desire.

While other forms of advertising may get a customer’s attention for a moment, your custom apparel can continue to pay back your investment by making a lasting impression. Buying in bulk gives you a price advantage, depending on your preferences. The style of the shirt, the quantity you choose and the color or colors give you options to choose apparel that is cost-effective.


Choosing the Experts

Our record of service to the small business and philanthropic communities assures you of a productive campaign of instituting custom-branded apparel. We can guide you through the stages of development and help you choose the most recognizable aspects of your organization. And our design and production experts can help develop your desired look.

We can also warehouse your apparel and promotional items, assemble/kit as needed, and deliver on demand. We make it easy!


Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.