July 15, 2020
The coronavirus has greatly impacted our society, including the world of marketing. Are you positioned to succeed amidst the present and future challenges?
July 8, 2020
Why do political mailers get a bad reputation, yet get used so much? Are they really that effective, especially the negative ones? Let's take a look.
July 2, 2020
The owner of Burlington Press said he has lost customers, had a sign stolen from outside of his storefront and faced insults online for printing, selling and displaying a Black Lives Matter sign.
July 1, 2020
People can be fickle, and without a little extra effort, they can defect to a competitor. Here are five ways to keep your customers happy and loyal.
June 24, 2020
In an effort to improve attendance, one baseball team decided to test the effectiveness of personalized direct mail. The results were nothing short of a homerun.
June 17, 2020
Want to maximize your reach and grow your leads today? Combine print and digital media to create a campaign to reach your target audience.
June 11, 2020
What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
June 5, 2020
Colors can evoke emotions and even persuade decision making from a mere glance. Here's a guide to understanding color psychology and increasing the impact of your marketing.
June 1, 2020
Pop-up website ads have served a purpose, attracting users’ attention and drawing a substantial number of clicks to the people paying for them. But are they still effective? Let's take a look...
May 28, 2020
Listening to others is crucial in all areas of life, but especially in business. Here are some active listening tips that you need to know!
May 25, 2020
How can your business survive the coronavirus pandemic? Here are 10 ways your website, social media and digital marketing tools can help.
May 19, 2020
You would think that the first digital generation would prefer electronic communications over direct mail. But, as it turns out, Millennials love mail!