A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
We love other people’s marketing mistakes. Why? Because we can learn from them and avoid duplicating those mishaps. Here are 5 lessons learned in the world of marketing.
Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. So how can you run a successful B2B marketing campaign?
These days, marketing is all about reaching your customers on a personal level. Avoid guessing what your customers think — ask them questions that will uncover invaluable information.
Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
With recent tax law changes shifting benefits away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit. Here are 5 ways nonprofits can adapt.
Direct mailing is a great way of building and strengthening customer relationships. Learn how to create a successful direct mail campaign with our five tips!
Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
If you are using a digital-only strategy, you may be leaving revenue on the table. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
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