May 31, 2014
Imagine if John visits your website. He’s highly interested in what you have to offer, but he’s just not ready to purchase yet. He’s still recovering from a vacation and needs to pay off his […]
May 12, 2014
In marketing, we never know if we are doing anything right until the psychologists study it. So they have and here are results from several studies of Internet site visitors. It boils down to 15 […]
February 26, 2014
We all want customers to come to our website and enjoy it enough to spend a lot of time on it. However, visitors to most websites find their experiences unsatisfying. Even though there have been […]
January 21, 2014
For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the automatic response […]
November 18, 2013
The more we understand our customers the better we can serve them. And the better we serve them the more business we get. Here are two quick lessons on customer satisfaction that you may have heard before, but it’s always good to be reminded how to be nice to your customers.
November 7, 2013
It is creating a website that is an expression of your company’s image and brand. A recent article in Fast Company magazine by Ben Fullerton talked about turning a website’s design into a brand experience […]
August 21, 2013
Anyone must know what your site is about in less than 4 seconds. Attention spans are so short and on the internet they are almost no-existent. With sophisticated searching we are used to getting information instantly. […]
August 13, 2013
A Cheap Business Card Doesn’t Mean Inexpensive Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big job. It […]
July 10, 2013
When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
May 28, 2013
Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
May 6, 2013
There are all types of web designers, developers in this world and you need to sort through them to get the right one that is going to do the best job for you. We always […]
March 5, 2013
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
February 7, 2013
Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. The tendency […]
January 17, 2013
If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]