Your brand story is the starting place for your marketing efforts and appealing to customers. Here are 5 key branding questions to ask to identify your brand.
With a great direct mail piece, you can engage a person’s curiosity from the moment it gets into their hands. Here are 5 tips for capturing readers at the outset.
The key to growing your business is knowing which of your efforts is working vs what isn't. Discover 5 key indicators of digital marketing success here.
Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
Want to boost engagement in your email campaigns? Discover the key to composing compelling messages your email recipients will actually want to read here.
Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s about marketing smarter. Let's take a look at a real world example...
A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
We love other people’s marketing mistakes. Why? Because we can learn from them and avoid duplicating those mishaps. Here are 5 lessons learned in the world of marketing.
Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. So how can you run a successful B2B marketing campaign?
These days, marketing is all about reaching your customers on a personal level. Avoid guessing what your customers think — ask them questions that will uncover invaluable information.
Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
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