Blog - Page 15 of 15 - Burlington Press
January 20, 2012

What Every Retail Business Website Needs

If your business sells to consumers, here are the things you need to have on your website: Contact information including your address. The address doen’t just show where you are, but having a physical location […]
January 16, 2012

Presentation Mistakes You Can’t Afford

Presenting information is a key part of marketing your business, and communication is the key to success when it comes to presenting. But it doesn’t matter if you have the best product or idea in […]
January 10, 2012

3 Things To Consider Before Creating A New Marketing Plan

Push the Envelope You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time to question your company’s […]
December 31, 2011

A New Years’ Lesson

Grant me the skills to master all weapons of war and the wisdom to create a life where they are never needed. I thought of this after a meeting with a client. We were in […]
December 21, 2011

6 Suggested Uses For QR Codes

Every business has the potential to use QR codes in an unexpected way. If your business innovates its marketing campaign with QR codes, you’re bound to enjoy a healthy ROI in addition to increased customer […]
October 10, 2011

Show Your Customers That You Care

October is a great month to get your company’s name out there. Instead of a sale or a typical promotions, show your customers that you care about the community.   Create a Quality Promotion October […]
September 19, 2011

Behind Every QR Code Is A Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, […]
August 25, 2011

Side Effects Of A Positive Life

There are four side effects to being happy with your life A positive attitude. Getting along with and accepting others easily. Being more determined and focused in life. Feeling that your life has a purpose. […]
March 2, 2011

Newsletters – Focus On The Reader

Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and […]
October 19, 2010
ethical marketer

Are You An Ethical Marketer?

In the wake of our current economic situation one question we need to ask ourselves is: “Are we ethical?” At first you will probably say, yes, I am. However, if you look at it deeper […]

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