March 5, 2013
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
February 7, 2013
Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. The tendency […]
January 17, 2013
If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]
January 12, 2013
Before you pick someone to create your website, look at theirs! What should you look for when shopping for a web designer? The first thing you should do is look at their website, carefully. Don’t […]
November 20, 2012
As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford the marketing […]
October 18, 2012
In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this […]
September 28, 2012
I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste You can […]
September 21, 2012
While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along the sidewalk […]
September 5, 2012
To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. You need […]
June 28, 2012
SEO or Search Engine Optimization is critical to get your website noticed on the web. While this is something that you can do on your own, you may choose to hire an SEO firm because […]
June 13, 2012
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
March 4, 2012
It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has […]
February 13, 2012
Thanks to the development of cell phones and tablets, we have the opportunity to reach someone in seconds. And with access like that, it just may be a great way to reach your customers. Most […]
January 20, 2012
If your business sells to consumers, here are the things you need to have on your website: Contact information including your address. The address doen’t just show where you are, but having a physical location […]