April 16, 2019
People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
February 11, 2019
Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
December 1, 2018
If you are running a political campaign, you need to be using direct mail. But not every candidate knows the tricks of the trade or uses this channel to its full advantage. Why not be on of those who does? These tips can help...
October 23, 2018
When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone.
August 21, 2018
Everyone messes up once in awhile. Even when you maintain the highest standards, you can still trip on your pant cuffs. It happens. But there are ways to turn even a major blunder into an asset.
June 25, 2018
Did you know that doing good for the world can do good for your bottom line? This is because consumers, especially younger consumers like Millennials and Gen Z, like to do business with socially conscious companies.
April 14, 2018
Do you know where your domain name was registered? Do you have login information to access the domain name settings? Do you know when your domain name expires? If not, who really owns your domain name? Because, quite frankly, it isn't you.
November 30, 2017
Website hacks are not limited to the major corporations you read about in the news. Everyday, actually every hour, hackers try to break into websites of all sizes. But under our website care packages, hackers have been thwarted by automated security monitoring and rapid response times.
October 23, 2017
That's a question we hear often for a variety of reasons. And while the answer isn't an easy "Yes" or "No", maybe we can offer some insights about image resolution, compression, composition and ownership to help you answer that question yourself.
September 6, 2017
Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
August 10, 2017
A guiding principle has stuck with me throughout my career: “The customer may not always be right, but they are always the customer.” In the current business environment where a dissatisfied customer can communicate to thousands of people instantly, this principle has never been more worthy of examination.
June 30, 2017
Google is implementing changes to their Chrome browser that will help identify websites as either “Secure” or “Not Secure”. But what does that mean, and why should you secure your website? We’ll explain…