July 2, 2015
Like you, every day I get more and more unwanted email. Despite the inundation of irrelevant and unwanted email, there are still a certain few that I look forward to receiving...
June 14, 2015
Search engine optimization (SEO) is a tool. Every tool has a purpose and SEO’s purpose is to drive users to a website. How does it do this?
May 11, 2015
Believe it or not, but gathering business cards is not the goal of networking; it’s building relationships. Networking is an essential skill in building business, but starting conversations with strangers is no small feat.
May 9, 2015
To someone who remembers when there wasn’t any email it seems odd to think email marketing can be considered “old hat.” While it is mature, it is still very effective. Studies show that...
April 11, 2015
Non-Profits, especially small non-profit organizations, need to look seriously at their website. It is the center of all the organization’s marketing.
April 4, 2015
Like it or not, social media is here and making an impact on the way we market ourselves. When you boil it down, social media is a conversation that we have with our clients, customers, […]
March 13, 2015
To see how well your email marketing works, test it. What does that mean right? If you break an email down into its component parts, you get to know what each part does and how […]
December 13, 2014
As much as the mail boxes outside of our homes are full of mail, our E-Mail boxes are even worse. E-Mail marketing is popular, it is relatively inexpensive and not that difficult to do. Just […]
October 30, 2014
Here is an interesting fact that you need to know if you have a website. Fact No one wants to wait for information when searching the web. As web users we are all very, […]
September 15, 2014
Here are some essentials that will help get your emails read. Sign-up Form Have a sign-up form on your website with a permission statement and a clear expectation of what people are signing up […]
July 12, 2014
If your website does not contain the following, you need a new website. Website Build Is your website optimized for search engines? When someone in on your website does it provide the right impression? […]
May 31, 2014
Imagine if John visits your website. He’s highly interested in what you have to offer, but he’s just not ready to purchase yet. He’s still recovering from a vacation and needs to pay off his […]
May 12, 2014
In marketing, we never know if we are doing anything right until the psychologists study it. So they have and here are results from several studies of Internet site visitors. It boils down to 15 […]
February 26, 2014
We all want customers to come to our website and enjoy it enough to spend a lot of time on it. However, visitors to most websites find their experiences unsatisfying. Even though there have been […]
January 21, 2014
For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the automatic response […]