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Marketing Boldly

February 7, 2013
networking a guide to human contact

Networking – A Guide to Human Contact

Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. The tendency […]
January 17, 2013
Harnessing Social Media

Harnessing Social Media

If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]
January 12, 2013
choosing-a-web-designer

Choosing A Web Designer

Before you pick someone to create your website, look at theirs! What should you look for when shopping for a web designer? The first thing you should do is look at their website, carefully. Don’t […]
November 20, 2012
over-12500-well-spent

Over $12,500 Well-Spent

As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford the marketing […]
October 18, 2012
craft-a-company-narrative-the-story-of-you

Craft A Company Narrative – The Story Of You

In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this […]
September 28, 2012
the-benefits-of-direct-mail

The Benefits of Direct Mail

I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste You can […]
September 21, 2012
passion-is-the-essence-of-marketing

Passion is the Essence of Marketing

While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along the sidewalk […]
September 5, 2012
six-story-elements-to-help-you-make-your-case

Six Story Elements to Help You Make Your Case

To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. You need […]
June 28, 2012
how-to-spot-an-illegitimate-seo-firm

How to Spot an Illegitimate SEO Firm

SEO or Search Engine Optimization is critical to get your website noticed on the web. While this is something that you can do on your own, you may choose to hire an SEO firm because […]
June 13, 2012
how-to-evolve-as-a-marketer

How To Evolve As A Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
March 4, 2012
you-can-handle-tangible-marketing

You Can Handle Tangible Marketing

It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has […]
February 13, 2012
consider-building-an-app-for-that

Consider Building An App For That

Thanks to the development of cell phones and tablets, we have the opportunity to reach someone in seconds. And with access like that, it just may be a great way to reach your customers. Most […]
January 20, 2012
what-every-retail-business-website-needs

What Every Retail Business Website Needs

If your business sells to consumers, here are the things you need to have on your website: Contact information including your address. The address doen’t just show where you are, but having a physical location […]
January 16, 2012
presentation-mistakes-you-cant-afford

Presentation Mistakes You Can’t Afford

Presenting information is a key part of marketing your business, and communication is the key to success when it comes to presenting. But it doesn’t matter if you have the best product or idea in […]
January 10, 2012
3-things-to-consider-before-creating-a-new-marketing-plan

3 Things To Consider Before Creating A New Marketing Plan

Push the Envelope You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time to question your company’s […]

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