For small to mid-size businesses, it really isn't feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you're selling--your ideal customers. Here's how...
Consumers make purchases based on gratification or personal taste, whereas businesses buy to generate profit and focus more on ROI. So, what does this mean for marketing?
Instagram attracts over a billion people every month who browse the platform for engaging visual content. Here are 5 powerful strategies to market your business with Instagram.
By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.
The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.
Customers don’t want to hear about your business. Instead, they want to hear about how your company will help them. Here are 6 steps to help you shift your perspective and focus on your customers' needs.
From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from.
How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize.
Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.
How can you develop the right balance of imaging, color, design and narrative for your promotional materials to make the biggest impact on your customers?
Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.