September 21, 2012
passion-is-the-essence-of-marketing

Passion is the Essence of Marketing

While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along the sidewalk […]
September 5, 2012
six-story-elements-to-help-you-make-your-case

Six Story Elements to Help You Make Your Case

To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. You need […]
June 13, 2012
how-to-evolve-as-a-marketer

How To Evolve As A Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
December 21, 2011
6-suggested-uses-for-qr-codes

6 Suggested Uses For QR Codes

Every business has the potential to use QR codes in an unexpected way. If your business innovates its marketing campaign with QR codes, you’re bound to enjoy a healthy ROI in addition to increased customer […]
September 19, 2011
behind-every-qr-code-is-a-good-landing-page

Behind Every QR Code Is A Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, […]
March 2, 2011
newsletters-focus-on-the-reader

Newsletters – Focus On The Reader

Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and […]

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