August 21, 2018
Everyone messes up once in awhile. Even when you maintain the highest standards, you can still trip on your pant cuffs. It happens. But there are ways to turn even a major blunder into an asset.
June 25, 2018
Did you know that doing good for the world can do good for your bottom line? This is because consumers, especially younger consumers like Millennials and Gen Z, like to do business with socially conscious companies.
September 6, 2017
Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
August 10, 2017
A guiding principle has stuck with me throughout my career: “The customer may not always be right, but they are always the customer.” In the current business environment where a dissatisfied customer can communicate to thousands of people instantly, this principle has never been more worthy of examination.
May 26, 2017
The thought of free website building and hosting is tempting, isn't it? Well, just remember that you get what you pay for. Here are 10 reasons why free websites are a very bad idea...
April 28, 2017
There are a number of reasons why a business would consider changing their name. Whatever the reason, some name changes have certainly worked out well. Here are 12 famous brands who have very surprising origins...
September 29, 2016
Recently I listened to a podcast about avoiding procrastination. It was mostly the typical advice you would expect, but also included a little gem of wisdom that I never considered...
August 29, 2016
In our commodity driven world, marketing services can be purchased at the lowest price, but how much are low prices actually costing you?
June 16, 2016
In honor of Father's Day this weekend, we'd like to share some great fatherly advice that helped to shape a few of today's entrepreneurs.
February 12, 2016
Recently I heard a story about a man in Syria who ran a successful advertising agency. When ISIS took over his city, business quickly dried up. One night he was awakened by a loud knock...
November 17, 2015
It’s hard to plan for the evolution of the web over the next few years. However, despite the technological innovations yet to be announced, developed and embraced, the trends are all heading...
September 29, 2015
The importance of headshots for your personal or professional image has never been more important. With the rise of Linkedin® as a source for business and communication, your prospective clients want to know more...