We know that when businesses and nonprofit organizations are selecting a printing company for their marketing materials, they often don’t care which printing method is used as long as their materials look professional and project the right image. We understand this and offer numerous options to meet the needs of everyone without burdening our clients with the details. We want to make this easy!
Unlike many online printers, our professionals review the files that you send us and will let you know if there is a problem that would cause your printed material to not look as good as it could. We will also let you know how to fix it or, if you want, fix it for you. We want you to love what we print for you!
Our business is located near where some of the first printers in the country, including Ben Franklin, set up shop. History aside, offset printing remains the preferred method when a customer needs large quantities of materials. In addition, it’s beneficial for projects where special or high-quality papers or colors are needed. This option continues to be very efficient and cost effective.
Digital printing benefits many clients. When smaller quantities are needed or a printed piece must be personalized, this is the preferred option. Although this option doesn’t meet the needs of all, we recognize when it does and offer it to all clients who will benefit from digital technology.
Ben Franklin may not recognize the big gray boxes that are digital printing presses. Digital printing has a much-needed place in this world and it is with lower quantities and the need to personalize a printed piece. There are big differences between digital and offset printing which we find tremendously interesting but you probably don’t. What you do need to know is that we will deploy the best print solution to meet your needs effectively and efficiently.
Variable data or personalized printing serves as the right option for those who want to connect with customers and generate more interest. With this messaging tool, clients find they are able to target their communications. This goes above and beyond adding a customer’s name to the material, as it offers a means of one-on-one communications according to the gender, interests, or other variable specific to the recipient.
Everyone wants to see their name in print right? That is why personalization or what is called variable data printing in our business is a powerful messaging tool to create connections and interest through targeted communications.
Personalization goes way beyond just printing someone’s name on a post card. With the right data personalization can be true one-to-one communications by targeting the content of a mail piece to an individual’s interests, gender or specific products or services they are interested in.
You know the little ink jet printer sitting on your desk? Imagine that it has a big brother, a really big brother. Large format printing requires a large, specialized inkjet printer is for making things like signs, posters, banners, displays, billboards, and more.
Large-format printing functions as a larger version of the inkjet printer many individuals have in their homes but is much more sophisticated and requires the use of specialized software. This type of printing allows the production of banners, posters, billboards, displays and more. Anything that is larger benefits from this printing option, and a wide variety of inks may be used for the different applications.
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