What’s the difference between professional graphic design and doing it yourself? The cost? Wrong answer. Yes you pay something when one of our talented graphic designers works their magic, but what is the cost when they don’t? Quality design sells because it makes you look professional and have invested in your business or organization.
Many assume that the only difference between hiring a professional to handle graphic design and doing the work on their own is the price. Nothing is further from the truth, as the average person doesn’t have the skills needed to create a professional image, one that truly reflects the business and its values in a positive light. A professional design goes above and beyond attracting the attention of the viewer. It provides a call to action, encouraging the viewer to purchase the product or service, yet many don’t recognize this. They assume a logo or another design is nothing more than a symbol of the company, but it is much more, and our designers understand this.
With the help of professional graphic design, companies find it easier to share their message with the customer. Individuals continue to be bombarded by advertising messages everywhere they look, and a professional design helps to attract attention in a crowded field while also providing the customer with information about the company. Although these may not seem of importance to the average person, technical aspects such as bleeding and cropping do play a role in the customer’s perception of the brand. They don’t realize this, but it is truly the case. Our team of graphic designers is familiar with these and other techniques and use them where appropriate to convey the desired message.
Most importantly, graphic design involves more than creating a logo. Layout and production design along with brand consistency are two areas where our professionals can be of help to a business owner. Research shows graphics play a role in customer confidence when it comes to a brand, and they are willing to spend more on a product or service that is inferior simply because the graphics are professional. The reason for this is they associate the quality of the graphics with the quality of the service. Although our clients don’t sell inferior products or services, we work to show the superiority of their offerings through our graphic design work for the best results.