Direct Mail That Gets Results
Design. Print. Mail.
Many companies have opted to remove direct mail from their marketing plan, believing it is too expensive to be cost effective. This doesn’t have to be the situation. When done properly, direct mail can be of great assistance to a business, and we work with clients to determine when this will be the case.
To ensure the direct mail is effective, accurate mailing data must be obtained and the proper mailing vehicle used. The design and product play a role in this, along with mailing preparation. Finally, a post-mailing analysis needs to be conducted to determine the results of the direct mail campaign. We work with clients at each stage to ensure nothing is overlooked and they get the best return on investment for their direct mailing.
According to the Chief Marketing Officer (CMO) Council, direct mail remains a great marketing tool. Direct marketing, according to the council, accounted for $2.05 trillion in sales four years ago, and this accounted for approximately 8.7 percent of the United States gross domestic product. Experts anticipate these figures will only increase over the coming years. Of those consumers receiving direct mail, 79 percent take action immediately, yet this isn’t the case with email marketing, as only 45 percent act on an email message right away. Local shops and banks tend to do best in this area, yet any business can benefit from direct mail. We work with every client to determine if this is a marketing strategy they should employ.
But direct mail is expensive, right? It can be if its not done correctly. Effective direct mail that yields results comes form an effective mailing strategy. That comes from making sure the following is planned out:
You need an accurate, up-to-date and properly targeted mailing list.
Whether its a postcard, letter or whatever, you need to choose the right type of mailer.
You need a well-designed mailing piece that draws attention to a specific “call to action.”
Your mailer needs to be high-quality, but produced efficiently.
Proper mail list and data preparation will give you the maximum postage discount available.
You need to follow-up your mailing by measuring the results.
Personalized one-to-one communications turns direct mail into something friendly by targeting the content of a mail piece to the recipients interests or needs.
Keeping your mailing list clean and updated is also important in maximizing your mailing results and reducing costs – we can help with that too!
- Bulk Mail Sorting
- Bar Coding
- Postage Application
- Hand Assembly
- Shrink Wrapping
- Mailing Lists
- NCOA & CASS Certification
- Variable Data
- Every Door Direct Mail