Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
That's a question we hear often for a variety of reasons. And while the answer isn't an easy "Yes" or "No", maybe we can offer some insights about image resolution, compression, composition and ownership to help you answer that question yourself.
Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste You can […]
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and […]