Marketing collateral isn't limited to just printed materials. There is a wide range of digital resources that also support the sales process. Here is a list of 10 types of marketing collateral available for use in your sales cycle.
Inbound marketing is not a "throw-it-all-against-the-wall-and-see-what-sticks" process. For inbound marketing to deliver significant ROI, you need to have a solid strategy your entire team understands. Here are some tips to help.