Print Marketing

Marketing Boldly

Print Marketing
October 23, 2017

Can You Use This Image?

That's a question we hear often for a variety of reasons. And while the answer isn't an easy "Yes" or "No", maybe we can offer some insights about image resolution, compression, composition and ownership to help you answer that question yourself.
September 6, 2017
3-signs-that-its-time-for-a-logo-redesign

3 Signs That It’s Time For A Logo Redesign

Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
August 29, 2016
why-experience-matters

Why Experience Matters

In our commodity driven world, marketing services can be purchased at the lowest price, but how much are low prices actually costing you?
September 2, 2015

Don’t Have Your Logo Stand Out For The Wrong Reasons

Has this happened to you? You need your logo printed on something like a t-shirt for an event you are sponsoring. After you send the logo file to where it needs to go...
August 26, 2015
4 direct mail mistakes

4 Direct Mail Mistakes

An instructor once walked into a room full of students and began speaking about economics. 30 minutes into the lecture one of the bored and fidgety people in the audience mentioned that...
August 13, 2013
cheap business cards

The High Cost of Cheap Business Cards

A Cheap Business Card Doesn’t Mean Inexpensive Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big job. It […]
July 10, 2013
3 ways-to-stand-out-at-your-next-trade-show

3 Ways to Stand Out at Your Next Trade Show

When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
March 5, 2013
how often should you update content

How Often Should You Update Content

Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
September 28, 2012
the-benefits-of-direct-mail

The Benefits of Direct Mail

I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste You can […]
June 13, 2012
how-to-evolve-as-a-marketer

How To Evolve As A Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
March 4, 2012
you-can-handle-tangible-marketing

You Can Handle Tangible Marketing

It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has […]
March 2, 2011
newsletters-focus-on-the-reader

Newsletters – Focus On The Reader

Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and […]

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