If you don’t mail enough, your results will go down. If you mail too much, your results will also go down. But if you find the sweet spot, your results will go up. How do you find that perfect middle ground?
When one of the world’s largest internet companies makes a change to their marketing to incorporate printing and direct mail, are there wider implications marketers can use to their own advantage? Absolutely!
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve covered the fundamentals.
Don't overlook print when mapping out your marketing plan. Businesses—new start-ups, in particular—must resist the siren call of digital-only marketing and make a commitment to print. Here are 5 reasons why...