Print Marketing - Burlington Press

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Print Marketing
March 14, 2020

Don’t Market Less, Market Smarter

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s about marketing smarter. Let's take a look at a real world example...
January 17, 2020

The Importance of Partnership: Why Every Small Business Needs a Marketing Partner

When it comes to brand awareness, there is nothing better than hiring small business marketing firms.
December 5, 2019

5 Essential Tips to Create a Successful Direct Mail Campaign

Direct mailing is a great way of building and strengthening customer relationships. Learn how to create a successful direct mail campaign with our five tips!
October 24, 2019

Maximizing Your Marketing Budget With Direct Mail

If you are using a digital-only strategy, you may be leaving revenue on the table. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
June 10, 2019

Don’t Be A Number! 3 Reasons To Ditch Online Printers And Keep It Local

When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute.
February 11, 2019

How Much Is Your Brand Worth?

Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
October 23, 2017

Can You Use This Image?

That's a question we hear often for a variety of reasons. And while the answer isn't an easy "Yes" or "No", maybe we can offer some insights about image resolution, compression, composition and ownership to help you answer that question yourself.
September 6, 2017
3-signs-that-its-time-for-a-logo-redesign

3 Signs That It’s Time For A Logo Redesign

Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
August 29, 2016
why-experience-matters

Why Experience Matters

In our commodity driven world, marketing services can be purchased at the lowest price, but how much are low prices actually costing you?
September 2, 2015

Don’t Have Your Logo Stand Out For The Wrong Reasons

Has this happened to you? You need your logo printed on something like a t-shirt for an event you are sponsoring. After you send the logo file to where it needs to go...
August 26, 2015
4 direct mail mistakes

4 Direct Mail Mistakes

An instructor once walked into a room full of students and began speaking about economics. 30 minutes into the lecture one of the bored and fidgety people in the audience mentioned that...
August 13, 2013
cheap business cards

The High Cost of Cheap Business Cards

A Cheap Business Card Doesn’t Mean Inexpensive Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big job. It […]
July 10, 2013
3 ways-to-stand-out-at-your-next-trade-show

3 Ways to Stand Out at Your Next Trade Show

When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
March 5, 2013
how often should you update content

How Often Should You Update Content

Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
September 28, 2012
the-benefits-of-direct-mail

The Benefits of Direct Mail

I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste You can […]

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