Marketing collateral isn't limited to just printed materials. There is a wide range of digital resources that also support the sales process. Here is a list of 10 types of marketing collateral available for use in your sales cycle.
Inbound marketing is not a "throw-it-all-against-the-wall-and-see-what-sticks" process. For inbound marketing to deliver significant ROI, you need to have a solid strategy your entire team understands. Here are some tips to help.
If you don’t mail enough, your results will go down. If you mail too much, your results will also go down. But if you find the sweet spot, your results will go up. How do you find that perfect middle ground?
When one of the world’s largest internet companies makes a change to their marketing to incorporate printing and direct mail, are there wider implications marketers can use to their own advantage? Absolutely!
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve covered the fundamentals.