Customers don’t want to hear about your business. Instead, they want to hear about how your company will help them. Here are 6 steps to help you shift your perspective and focus on your customers' needs.
Creating a viable marketing strategy for your business is never easy. With so many different marketing platforms available, it can be difficult to know what to do, and what not to do. Here are 3 common mistakes that can derail your efforts.
Marketing collateral isn't limited to just printed materials. There is a wide range of digital resources that also support the sales process. Here is a list of 10 types of marketing collateral available for use in your sales cycle.
Inbound marketing is not a "throw-it-all-against-the-wall-and-see-what-sticks" process. For inbound marketing to deliver significant ROI, you need to have a solid strategy your entire team understands. Here are some tips to help.