Connecting & Interaction - Burlington Press

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Connecting & Interaction
October 8, 2019

Nonprofit Marketing Strategies That Really Work

Do you find raising awareness tricky because of limited resources and funds? Trying to maintain and extend your market share isn’t straightforward when you have to compete against large budgets. But effective and inexpensive nonprofit marketing strategies exist, and can help level the playing field.
September 27, 2019

How to Effectively Engage and Influence Your Customers

Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to increase sales, hone your skills of persuasion and become a more influential brand, it’s important to consider the five stages of engagement.
September 13, 2019

How to Determine Your Target Audience

Communicating your message to the right audience for your business is vital. If you're not engaging the people most interested in your product or service, you won't have the customers you need. Here are some ways to help focus your efforts and target your marketing to the right audience.
June 19, 2019

Capturing Their Hearts: 5 Ways To Engage Donors & Increase Donations

For nonprofit organizations, the key to regular contributions is donor engagement. Here are 5 easy and cost-effective ways to engage your donors and, ultimately, increase donations.
May 27, 2019

5 Reasons Your Business Needs Promotional Products

Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
May 2, 2019

4 Essentials To Increasing Facebook Engagement

No matter what type of business you are running, it is important to see a steady increase in your Facebook engagement. Here are some methods you can adopt to improve your interactions, views and page visits.
April 16, 2019

How To Humanize Your Brand And Be A Company People Want To Buy From

People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
November 3, 2016
is-a-personal-email-address-destroying-your-credibility

Is A Personal Email Address Destroying Your Credibility?

Everything about your company is part of your brand and helps form an impression. Your email address should be an asset, not a liability. So how exactly does a personal email address work against you? Read on...
November 17, 2015

Time To Think Of 2016 And Beyond

It’s hard to plan for the evolution of the web over the next few years. However, despite the technological innovations yet to be announced, developed and embraced, the trends are all heading...
September 2, 2015

Don’t Have Your Logo Stand Out For The Wrong Reasons

Has this happened to you? You need your logo printed on something like a t-shirt for an event you are sponsoring. After you send the logo file to where it needs to go...
July 10, 2013
3 ways-to-stand-out-at-your-next-trade-show

3 Ways to Stand Out at Your Next Trade Show

When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
February 7, 2013
networking a guide to human contact

Networking – A Guide to Human Contact

Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. The tendency […]
January 16, 2012
presentation-mistakes-you-cant-afford

Presentation Mistakes You Can’t Afford

Presenting information is a key part of marketing your business, and communication is the key to success when it comes to presenting. But it doesn’t matter if you have the best product or idea in […]

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