November 11, 2020
Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them based on their habits, preferences, and needs. Here are four steps to getting that messaging right.
November 1, 2020
Whether your marketing campaigns include print, email, or mobile, one of the most important topics these days is the need to maintain customer trust.
October 13, 2020
Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
October 1, 2020
Podcasts can be an essential part of your marketing strategy. Here are some tips on how to connect with podcasters to promote your business.
September 28, 2020
To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot. Repetition is critical!
September 15, 2020
There is no denying the increasing importance of data in marketing. Even the best marketers can be misled by going with their instinct. Your marketing is too important to base it on guesswork.
September 9, 2020
Every advertiser and marketer wants to know what makes their customers tick. Marketing psychology is the inside track on how consumers choose and buy products.
August 22, 2020
In the B2B environment, marketers are increasingly moving to account-based marketing, targeting an account rather than an individual. Let’s look at how it works.
August 19, 2020
What does marketing a virtual event look like? Does the fact that your event is virtual change how you promote it? And should all of your marketing be digital to match? Let's take a look...
July 19, 2020
High ad frequency can introduce ad fatigue and reduce your ROI. Conversational marketing helps to minimize that fatigue and streamline your sales funnel.
June 11, 2020
What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
May 28, 2020
Listening to others is crucial in all areas of life, but especially in business. Here are some active listening tips that you need to know!
April 10, 2020
The key to growing your business is knowing which of your efforts is working vs what isn't. Discover 5 key indicators of digital marketing success here.
April 1, 2020
Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
March 5, 2020
A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.