Connecting & Interaction - Burlington Press
June 29, 2022
What is a Lead Magnet and Why Should You Use One for Your Business?

What is a Lead Magnet and Why Should You Use One for Your Business?

Lead magnets help generate more income for your business by funneling potentially interested parties straight to you. But how do they work?
June 18, 2022
How to Reach Your Ideal Customer

How to Reach Your Ideal Customer

For small to mid-size businesses, it really isn't feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you're selling--your ideal customers. Here's how...
May 11, 2022
9 Ways to Reduce the Time You Spend Generating Leads

9 Ways to Reduce the Time You Spend Generating Leads

Generating leads is one of the most time-consuming parts of your job. While it can seem like a never-ending cycle, here are 9 ways to generate leads more quickly.
April 28, 2022
What is Social Listening and Why is It Important?

What is Social Listening and Why is It Important?

Social listening is an essential practice that helps you understand your audience, keep track of important trends and gather vital and actionable information.
April 6, 2022
Instagram Marketing: Why You Should Be Using Location Tags

Instagram Marketing: Why You Should Be Using Location Tags

Location tags help further your reach on Instagram by making your content more searchable and telling consumers exactly where you’re operating.
October 26, 2021
5 key components of an irresistible offer

5 Key Components of an Irresistible Offer

To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.
October 16, 2021
Designing for A Color Blind Audience

Designing for A Color Blind Audience

What does your design look like when viewed through the eyes of someone that's color blind? You'll need to consider the different types of color blindness.
May 22, 2021
Engaging Your Customers With Experiential Marketing

Engaging Your Customers With Experiential Marketing

Experiential marketing can help you attract attention, build your customer base, and meet your overarching objectives. Here's how...
March 17, 2021
25 Questions to Ask Social Media Followers to Increase Engagement

25 Questions to Ask Social Media Followers to Increase Engagement

Increasing engagement on social media platforms is an ongoing battle for marketing professionals. An easy and often overlooked way to do this is by asking your followers questions.
November 11, 2020

4 Steps to Smart Customer Profiling

Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them based on their habits, preferences, and needs. Here are four steps to getting that messaging right.
November 1, 2020

Are You Respecting Consumer Privacy?

Whether your marketing campaigns include print, email, or mobile, one of the most important topics these days is the need to maintain customer trust.
October 13, 2020

How To Utilize Drip Marketing

Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
October 1, 2020
Podcast Marketing

Reaching Out to Podcasters as Part of Your Marketing Strategy

Podcasts can be an essential part of your marketing strategy. Here are some tips on how to connect with podcasters to promote your business.
September 28, 2020
The Key to Brand Awareness

What’s the Key to Brand Awareness? Repetition!

To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot. Repetition is critical!
September 15, 2020

Data: You Can’t Market Without It

There is no denying the increasing importance of data in marketing. Even the best marketers can be misled by going with their instinct. Your marketing is too important to base it on guesswork.

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