Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them based on their habits, preferences, and needs. Here are four steps to getting that messaging right.
Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
There is no denying the increasing importance of data in marketing. Even the best marketers can be misled by going with their instinct. Your marketing is too important to base it on guesswork.
Every advertiser and marketer wants to know what makes their customers tick. Marketing psychology is the inside track on how consumers choose and buy products.
In the B2B environment, marketers are increasingly moving to account-based marketing, targeting an account rather than an individual. Let’s look at how it works.
What does marketing a virtual event look like? Does the fact that your event is virtual change how you promote it? And should all of your marketing be digital to match? Let's take a look...
High ad frequency can introduce ad fatigue and reduce your ROI. Conversational marketing helps to minimize that fatigue and streamline your sales funnel.
What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
The key to growing your business is knowing which of your efforts is working vs what isn't. Discover 5 key indicators of digital marketing success here.
Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
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