Do you find raising awareness tricky because of limited resources and funds? Trying to maintain and extend your market share isn’t straightforward when you have to compete against large budgets. But effective and inexpensive nonprofit marketing strategies exist, and can help level the playing field.
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to increase sales, hone your skills of persuasion and become a more influential brand, it’s important to consider the five stages of engagement.
Communicating your message to the right audience for your business is vital. If you're not engaging the people most interested in your product or service, you won't have the customers you need. Here are some ways to help focus your efforts and target your marketing to the right audience.
Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
No matter what type of business you are running, it is important to see a steady increase in your Facebook engagement. Here are some methods you can adopt to improve your interactions, views and page visits.
Everything about your company is part of your brand and helps form an impression. Your email address should be an asset, not a liability. So how exactly does a personal email address work against you? Read on...
When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]