Connecting & Interaction
April 1, 2020
Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
March 5, 2020
A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
February 20, 2020
Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. So how can you run a successful B2B marketing campaign?
February 11, 2020
These days, marketing is all about reaching your customers on a personal level. Avoid guessing what your customers think — ask them questions that will uncover invaluable information.
February 3, 2020
Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
October 8, 2019
Is raising awareness tricky because of limited resources? Level the playing field with these effective and inexpensive nonprofit marketing strategies.
September 27, 2019
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
September 13, 2019
Communicating your message to the right audience for your business is vital. Here are some ways to help focus your efforts and target your marketing.
June 19, 2019
For nonprofit organizations, the key to regular contributions is donor engagement. Here are 5 easy and cost-effective ways to engage your donors and, ultimately, increase donations.
May 27, 2019
Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
May 2, 2019
No matter what type of business you are running, it is important to see a steady increase in your Facebook engagement. Here are some methods you can adopt to improve your interactions, views and page visits.
April 16, 2019
People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
November 3, 2016
Everything about your company is part of your brand and helps form an impression. Your email address should be an asset, not a liability. So how exactly does a personal email address work against you? Read on...
November 17, 2015
It’s hard to plan for the evolution of the web over the next few years. However, despite the technological innovations yet to be announced, developed and embraced, the trends are all heading...
September 2, 2015
Has this happened to you? You need your logo printed on something like a t-shirt for an event you are sponsoring. After you send the logo file to where it needs to go...