Connecting & Interaction - Burlington Press
November 11, 2020

4 Steps to Smart Customer Profiling

Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them based on their habits, preferences, and needs. Here are four steps to getting that messaging right.
November 1, 2020

Are You Respecting Consumer Privacy?

Whether your marketing campaigns include print, email, or mobile, one of the most important topics these days is the need to maintain customer trust.
October 13, 2020

How To Utilize Drip Marketing

Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
October 1, 2020
Podcast Marketing

Reaching Out to Podcasters as Part of Your Marketing Strategy

Podcasts can be an essential part of your marketing strategy. Here are some tips on how to connect with podcasters to promote your business.
September 28, 2020
The Key to Brand Awareness

What’s the Key to Brand Awareness? Repetition!

To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot. Repetition is critical!
September 15, 2020

Data: You Can’t Market Without It

There is no denying the increasing importance of data in marketing. Even the best marketers can be misled by going with their instinct. Your marketing is too important to base it on guesswork.
September 9, 2020
Influence Consumer Behavior with Marketing Psychology

Marketing Psychology: 7 Principles That Influence Consumer Behavior

Every advertiser and marketer wants to know what makes their customers tick. Marketing psychology is the inside track on how consumers choose and buy products.
August 22, 2020
B2B Account Based Marketing

Why Account-Based Marketing Is Hot in B2B

In the B2B environment, marketers are increasingly moving to account-based marketing, targeting an account rather than an individual. Let’s look at how it works.
August 19, 2020
Virtual Event Marketing

3 Ways To Support Your Virtual Event

What does marketing a virtual event look like? Does the fact that your event is virtual change how you promote it? And should all of your marketing be digital to match? Let's take a look...
July 19, 2020

Why Conversational Marketing Helps You Convert More Customers by Beating Ad Fatigue

High ad frequency can introduce ad fatigue and reduce your ROI. Conversational marketing helps to minimize that fatigue and streamline your sales funnel.
June 11, 2020

Are Customer Journey Maps Part of Your Marketing Toolkit?

What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
May 28, 2020

3 Active Listening Tips to Build Strong Business Relationships

Listening to others is crucial in all areas of life, but especially in business. Here are some active listening tips that you need to know!
April 10, 2020

5 Important Indicators of Digital Marketing Success

The key to growing your business is knowing which of your efforts is working vs what isn't. Discover 5 key indicators of digital marketing success here.
April 1, 2020

The 5 Rights of Marketing

Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
March 5, 2020

How to Convert Leads Into Sales With a Modern Digital Marketing Funnel

A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.

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