Content Marketing - Burlington Press
November 23, 2020
Multi-channel Marketing Combining Print & Digital

Multi-Channel Marketing: Combining Print With Digital

Did you know that by using a combination of both print and digital media, you’re likely to increase the effectiveness of your marketing campaigns by 200%?
November 11, 2020

4 Steps to Smart Customer Profiling

Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them based on their habits, preferences, and needs. Here are four steps to getting that messaging right.
October 22, 2020
Perceived Value Customers Marketing Branding

Using Perceived Value To Enhance Your Brand Marketing

You start with a good-quality product or service at a fair price, and offer top-notch customer service. But are you aware of how perceived value can influence your customers' buying decision?
October 13, 2020

How To Utilize Drip Marketing

Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
October 7, 2020
Marketing Case Studies

Harnessing The Marketing Power Of Case Studies

A case study authenticates the position of your brand in the market when real people discuss their success stories with your product or service. This guide will help you get started.
October 5, 2020
Direct Mail Is Essential for Nonprofit Organizations

Why Direct Mail Is Essential for Nonprofit Marketing

When used correctly, direct mail can be an extremely effective component of a nonprofit marketing strategy, allowing organizations to target and connect with the right donors.
October 2, 2020
How to come up with blog topics

9 Ways to Come Up With Blog Topics

In a world demanding more and more content, a sudden creative slowdown can be concerning for content writers. Here are nine suggestions to help you get out that next blog post.
September 12, 2020
Crisis Proof Your Marketing

How To Crisis Proof Your Digital Marketing Strategy

Keep your digital marketing up and running even during tough times and learn how to engage and provide value to you customers.
September 3, 2020
5 Ways to Boost Your Response Rates

5 Ways to Boost Your Response Rates

How long have you been sending out the same marketing collateral and direct marketing letters? Are response rates starting to dip? Maybe it’s time to mix things up.
August 28, 2020

How To Develop A Great Law Firm Website

From establishing who you are to more information on the individual attorneys within your firm, law firm websites need to help potential clients make an informed decision on who to pick for legal representation.
August 22, 2020
B2B Account Based Marketing

Why Account-Based Marketing Is Hot in B2B

In the B2B environment, marketers are increasingly moving to account-based marketing, targeting an account rather than an individual. Let’s look at how it works.
August 17, 2020
8 Reasons Why Small Business Blogs Are Necessary In 2020

8 Reasons Why Small Business Blogs Are Necessary In 2020

Whether you're a large corporation or a small business, blogging has so many benefits for your organization. Here are 8 reasons why small business blogs are essential.
August 14, 2020

5 Signs You Need a Content Writer

If you think you're saving money by writing your own website content, check out these five signs you might want to consider a professional writer instead.
July 24, 2020

Creating Actionable and Interesting Social Media Content for Your Business

Creating the right kind of social media content for your business can help to gain attention and trust while forming relationships with potential customers.
March 14, 2020

Don’t Market Less, Market Smarter

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s about marketing smarter. Let's take a look at a real world example...

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