Content Marketing

Marketing Boldly

Content Marketing
September 6, 2017
3-signs-that-its-time-for-a-logo-redesign

3 Signs That It’s Time For A Logo Redesign

Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
February 27, 2017
cost-effective-marketing-blogging

Cost Effective Marketing – Blogging

Companies that blog get 97% more inbound links back to their websites and 55% more website visitors. But keeping your blog updated with fresh and relevant content can be challenging. Here are some ideas to help...
May 12, 2016

Writing Effective Website Copy

When designing a website, it’s easy to focus on just the look and feel. While those aspects are important, don’t forget that the reason someone visits your site is to access its content.
February 26, 2014
website-content-ideas

Website Content Ideas

We all want customers to come to our website and enjoy it enough to spend a lot of time on it. However, visitors to most websites find their experiences unsatisfying. Even though there have been […]
May 28, 2013
content marketing should include video

Content Marketing Should Include Video

Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
March 5, 2013
how often should you update content

How Often Should You Update Content

Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
the-nature-of-viral-phenomena

The Nature Of Viral Phenomena

As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
October 18, 2012
craft-a-company-narrative-the-story-of-you

Craft A Company Narrative – The Story Of You

In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this […]
September 21, 2012
passion-is-the-essence-of-marketing

Passion is the Essence of Marketing

While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along the sidewalk […]
September 5, 2012
six-story-elements-to-help-you-make-your-case

Six Story Elements to Help You Make Your Case

To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. You need […]
June 13, 2012
how-to-evolve-as-a-marketer

How To Evolve As A Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
December 21, 2011
6-suggested-uses-for-qr-codes

6 Suggested Uses For QR Codes

Every business has the potential to use QR codes in an unexpected way. If your business innovates its marketing campaign with QR codes, you’re bound to enjoy a healthy ROI in addition to increased customer […]

Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.