Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design features that any business website will need.
By including QR codes in print marketing, you allow users to engage with your brand in convenient, personalized ways and increase the potential for landing a valuable client.
The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.
Customers don’t want to hear about your business. Instead, they want to hear about how your company will help them. Here are 6 steps to help you shift your perspective and focus on your customers' needs.
What does your design look like when viewed through the eyes of someone that's color blind? You'll need to consider the different types of color blindness.
From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from.
A concise design creates a profound impact, while over-designing ultimately leads to confusion and produces a muddled result. Want to keep your concepts as sharp as possible? These tips will help.
How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize.
Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.
How can you develop the right balance of imaging, color, design and narrative for your promotional materials to make the biggest impact on your customers?
Every business requires three equal components for marketing success. You need to establish and synchronize the What, the How, and the Who in your Marketing Results Triangle.
A content marketing sales funnel creates a journey for customers to follow and helps marketers engage with their audience through every step — from prospect to devoted brand advocate.
Creating a viable marketing strategy for your business is never easy. With so many different marketing platforms available, it can be difficult to know what to do, and what not to do. Here are 3 common mistakes that can derail your efforts.
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