Content Marketing - Burlington Press
March 14, 2020

Don’t Market Less, Market Smarter

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s about marketing smarter. Let's take a look at a real world example...
January 17, 2020

The Importance of Partnership: Why Every Small Business Needs a Marketing Partner

When it comes to brand awareness, there is nothing better than hiring small business marketing firms.
December 5, 2019

5 Essential Tips to Create a Successful Direct Mail Campaign

Direct mailing is a great way of building and strengthening customer relationships. Learn how to create a successful direct mail campaign with our five tips!
September 13, 2019

How to Determine Your Target Audience

Communicating your message to the right audience for your business is vital. Here are some ways to help focus your efforts and target your marketing.
May 15, 2019

How To Write An Enticing Blog Post

Blogs are a great way to express your emotions, your passions, a topical issue or getting the word out about what your business offers. If you are thinking of starting a blog for your business, you have a few things to consider in order for it to be successful.
May 2, 2019

4 Essentials To Increasing Facebook Engagement

No matter what type of business you are running, it is important to see a steady increase in your Facebook engagement. Here are some methods you can adopt to improve your interactions, views and page visits.
April 26, 2019
5 Foolproof SEO Tips Anyone Can Do

5 Foolproof SEO Tips Anyone Can Do

With all the strange lingo and advanced concepts, search engine optimization can be daunting. So we put together 5 foolproof SEO tips anyone can do without advanced tools or knowledge.
September 6, 2017
3-signs-that-its-time-for-a-logo-redesign

3 Signs That It’s Time For A Logo Redesign

Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
February 27, 2017
cost-effective-marketing-blogging

Cost Effective Marketing – Blogging

Companies that blog get 97% more inbound links back to their websites and 55% more website visitors. But keeping your blog updated with fresh and relevant content can be challenging. Here are some ideas to help...
May 12, 2016

Writing Effective Website Copy

When designing a website, it’s easy to focus on just the look and feel. While those aspects are important, don’t forget that the reason someone visits your site is to access its content.
February 26, 2014
website-content-ideas

Website Content Ideas

We all want customers to come to our website and enjoy it enough to spend a lot of time on it. However, visitors to most websites find their experiences unsatisfying. Even though there have been […]
May 28, 2013
content marketing should include video

Content Marketing Should Include Video

Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
March 5, 2013
how often should you update content

How Often Should You Update Content

Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
the-nature-of-viral-phenomena

The Nature Of Viral Phenomena

As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
October 18, 2012
craft-a-company-narrative-the-story-of-you

Craft A Company Narrative – The Story Of You

In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this […]

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