Do you find raising awareness tricky because of limited resources and funds? Trying to maintain and extend your market share isn’t straightforward when you have to compete against large budgets. But effective and inexpensive nonprofit marketing strategies exist, and can help level the playing field.
Blogs are a great way to express your emotions, your passions, a topical issue or getting the word out about what your business offers. If you are thinking of starting a blog for your business, you have a few things to consider in order for it to be successful.
Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
Google is implementing changes to their Chrome browser that will help identify websites as either “Secure” or “Not Secure”. But what does that mean, and why should you secure your website? We’ll explain…
There are a number of reasons why a business would consider changing their name. Whatever the reason, some name changes have certainly worked out well. Here are 12 famous brands who have very surprising origins...
Website life-cycles vary as technology advances. What was state-of-the-art in 2012 can look ancient today. We've put together a list of 7 red flags that indicate your website may need some work, anywhere from minor tweaks to a major overhaul.
There a few things worse than when you see that dreaded message: "I'm sorry, that domain name is unavailable." It can be difficult to find the perfect .com for your business. Luckily, that is changing!
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]