June 7, 2023
With direct mail and print marketing, you can identify, target and communicate directly with voters who are most likely to resonate with your campaign message.
August 28, 2022
Avoiding these 12 political marketing mistakes can keep your campaign in the right gear until you’ve successfully crossed the finish line.
July 18, 2022
As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. So which will give you the best chance of victory?
January 24, 2022
By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.
May 3, 2021
Politics shares the same fundamental techniques as marketing. You need to convince voters that what you offer will improve their lives.
October 11, 2020
When branding your political campaign, don't underestimate the power of the color palette. Let's look at how specific colors can make or break your road to the podium.
September 7, 2020
Creating effective political branding is the cornerstone of a successful campaign. What elements make an effective political design?
July 8, 2020
Why do political mailers get a bad reputation, yet get used so much? Are they really that effective, especially the negative ones? Let's take a look.
December 1, 2018
If you are running a political campaign, you need to be using direct mail. But not every candidate knows the tricks of the trade or uses this channel to its full advantage. Why not be on of those who does? These tips can help...