Social Media
October 8, 2019
Do you find raising awareness tricky because of limited resources and funds? Trying to maintain and extend your market share isn’t straightforward when you have to compete against large budgets. But effective and inexpensive nonprofit marketing strategies exist, and can help level the playing field.
May 2, 2019
No matter what type of business you are running, it is important to see a steady increase in your Facebook engagement. Here are some methods you can adopt to improve your interactions, views and page visits.
April 26, 2019
With all the strange lingo and advanced concepts, search engine optimization can be daunting. So we put together 5 foolproof SEO tips anyone can do without advanced tools or knowledge.
April 16, 2019
People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
September 6, 2017
Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
August 10, 2017
A guiding principle has stuck with me throughout my career: “The customer may not always be right, but they are always the customer.” In the current business environment where a dissatisfied customer can communicate to thousands of people instantly, this principle has never been more worthy of examination.
February 15, 2017
Using social media for marketing can help small businesses who are looking to further their reach. It's FREE, easy to get started and offers a massive network of potential customers.
January 20, 2017
Website life-cycles vary as technology advances. What was state-of-the-art in 2012 can look ancient today. We've put together a list of 7 red flags that indicate your website may need some work, anywhere from minor tweaks to a major overhaul.
September 9, 2016
Don't worry – that doesn't mean you can't have videos on your site. There's just a better way to add them!
April 19, 2016
While building a social media audience can be a useful marketing tool for any business, it’s essential to develop a game plan so your efforts don’t waste time, drain resources and generate negative ROI.
April 4, 2015
Like it or not, social media is here and making an impact on the way we market ourselves. When you boil it down, social media is a conversation that we have with our clients, customers, […]
May 28, 2013
Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
March 5, 2013
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
January 17, 2013
If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]