March 8, 2017
Email marketing can have a big reach and put your message in front of the right audience. It's flexible, scalable and low-risk. Gathering and maintaining a good email list can be an extremely valuable asset because it should include...
November 3, 2016
Everything about your company is part of your brand and helps form an impression. Your email address should be an asset, not a liability. So how exactly does a personal email address work against you? Read on...
July 2, 2015
Like you, every day I get more and more unwanted email. Despite the inundation of irrelevant and unwanted email, there are still a certain few that I look forward to receiving...
May 9, 2015
To someone who remembers when there wasn’t any email it seems odd to think email marketing can be considered “old hat.” While it is mature, it is still very effective. Studies show that...
March 13, 2015
To see how well your email marketing works, test it. What does that mean right? If you break an email down into its component parts, you get to know what each part does and how […]
December 13, 2014
As much as the mail boxes outside of our homes are full of mail, our E-Mail boxes are even worse. E-Mail marketing is popular, it is relatively inexpensive and not that difficult to do. Just […]
September 15, 2014
Here are some essentials that will help get your emails read. Sign-up Form Have a sign-up form on your website with a permission statement and a clear expectation of what people are signing up […]
May 31, 2014
Imagine if John visits your website. He’s highly interested in what you have to offer, but he’s just not ready to purchase yet. He’s still recovering from a vacation and needs to pay off his […]
March 5, 2013
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
March 2, 2011
Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and […]