Marketing & Life - Burlington Press
November 1, 2020

Are You Respecting Consumer Privacy?

Whether your marketing campaigns include print, email, or mobile, one of the most important topics these days is the need to maintain customer trust.
October 22, 2020
Perceived Value Customers Marketing Branding

Using Perceived Value To Enhance Your Brand Marketing

You start with a good-quality product or service at a fair price, and offer top-notch customer service. But are you aware of how perceived value can influence your customers' buying decision?
October 1, 2020
Podcast Marketing

Reaching Out to Podcasters as Part of Your Marketing Strategy

Podcasts can be an essential part of your marketing strategy. Here are some tips on how to connect with podcasters to promote your business.
September 28, 2020
The Key to Brand Awareness

What’s the Key to Brand Awareness? Repetition!

To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot. Repetition is critical!
September 15, 2020

Data: You Can’t Market Without It

There is no denying the increasing importance of data in marketing. Even the best marketers can be misled by going with their instinct. Your marketing is too important to base it on guesswork.
September 12, 2020
Crisis Proof Your Marketing

How To Crisis Proof Your Digital Marketing Strategy

Keep your digital marketing up and running even during tough times and learn how to engage and provide value to you customers.
September 9, 2020
Influence Consumer Behavior with Marketing Psychology

Marketing Psychology: 7 Principles That Influence Consumer Behavior

Every advertiser and marketer wants to know what makes their customers tick. Marketing psychology is the inside track on how consumers choose and buy products.
September 7, 2020
COVID 19 Pandemic Business Pivot

How Companies Have Successfully Pivoted During the Pandemic

The COVID-19 pandemic has created unforeseen barriers for all companies. But it has also given some the chance to get creative with a business pivot.
July 27, 2020

5 Tips For Becoming More Comfortable On Camera

It’s completely normal to feel awkward and unnatural in front of the camera. So what can you do to be more comfortable? Here are 5 tips to improve your video confidence.
July 19, 2020

Why Conversational Marketing Helps You Convert More Customers by Beating Ad Fatigue

High ad frequency can introduce ad fatigue and reduce your ROI. Conversational marketing helps to minimize that fatigue and streamline your sales funnel.
July 15, 2020

Marketing After Coronavirus: What Is the Future of Marketing?

The coronavirus has greatly impacted our society, including the world of marketing. Are you positioned to succeed amidst the present and future challenges?
July 2, 2020

In the news: Burlington City business faces backlash over Black Lives Matter signs

The owner of Burlington Press said he has lost customers, had a sign stolen from outside of his storefront and faced insults online for printing, selling and displaying a Black Lives Matter sign.
July 1, 2020

5 Ways to NOT Lose Your Customers

People can be fickle, and without a little extra effort, they can defect to a competitor. Here are five ways to keep your customers happy and loyal.
June 11, 2020

Are Customer Journey Maps Part of Your Marketing Toolkit?

What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
May 28, 2020

3 Active Listening Tips to Build Strong Business Relationships

Listening to others is crucial in all areas of life, but especially in business. Here are some active listening tips that you need to know!

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