Marketing & Life - Burlington Press

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Marketing & Life
September 27, 2019

How to Effectively Engage and Influence Your Customers

Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to increase sales, hone your skills of persuasion and become a more influential brand, it’s important to consider the five stages of engagement.
May 27, 2019

5 Reasons Your Business Needs Promotional Products

Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
April 16, 2019

How To Humanize Your Brand And Be A Company People Want To Buy From

People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
February 11, 2019

How Much Is Your Brand Worth?

Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
October 23, 2018

Study: Consumers Aren’t Fooled by “Go Paperless! Go Green” Claims

When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone.
August 21, 2018

3 Steps To Turning Unhappy Customers Into Happy Ones

Everyone messes up once in awhile. Even when you maintain the highest standards, you can still trip on your pant cuffs. It happens. But there are ways to turn even a major blunder into an asset.
June 25, 2018

How Saving the World Can Grow Your Bottom Line

Did you know that doing good for the world can do good for your bottom line? This is because consumers, especially younger consumers like Millennials and Gen Z, like to do business with socially conscious companies.
September 6, 2017
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3 Signs That It’s Time For A Logo Redesign

Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
August 10, 2017
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They Are Always The Customer

A guiding principle has stuck with me throughout my career: “The customer may not always be right, but they are always the customer.” In the current business environment where a dissatisfied customer can communicate to thousands of people instantly, this principle has never been more worthy of examination.
May 26, 2017

10 Reasons You Shouldn’t Build A “Free” Website

The thought of free website building and hosting is tempting, isn't it? Well, just remember that you get what you pay for. Here are 10 reasons why free websites are a very bad idea...
April 28, 2017

Surprising Original Names Of 12 Famous Companies

There are a number of reasons why a business would consider changing their name. Whatever the reason, some name changes have certainly worked out well. Here are 12 famous brands who have very surprising origins...
September 29, 2016
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Avoiding Procrastination

Recently I listened to a podcast about avoiding procrastination. It was mostly the typical advice you would expect, but also included a little gem of wisdom that I never considered...
August 29, 2016
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Why Experience Matters

In our commodity driven world, marketing services can be purchased at the lowest price, but how much are low prices actually costing you?
June 16, 2016

18 Entrepreneurs Share Great Advice From Their Fathers

In honor of Father's Day this weekend, we'd like to share some great fatherly advice that helped to shape a few of today's entrepreneurs.
February 12, 2016

Even ISIS Knows The Value Of Great Design

Recently I heard a story about a man in Syria who ran a successful advertising agency. When ISIS took over his city, business quickly dried up. One night he was awakened by a loud knock...

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