Marketing & Life - Burlington Press
July 1, 2020

5 Ways to NOT Lose Your Customers

People can be fickle, and without a little extra effort, they can defect to a competitor. Here are five ways to keep your customers happy and loyal.
June 11, 2020

Are Customer Journey Maps Part of Your Marketing Toolkit?

What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
May 28, 2020

3 Active Listening Tips to Build Strong Business Relationships

Listening to others is crucial in all areas of life, but especially in business. Here are some active listening tips that you need to know!
May 25, 2020

10 Ways Websites And Digital Marketing Can Boost Business Through COVID-19

How can your business survive the coronavirus pandemic? Here are 10 ways your website, social media and digital marketing tools can help.
May 9, 2020

5 Branding Questions to Ask to Define Your Brand Identity

Your brand story is the starting place for your marketing efforts and appealing to customers. Here are 5 key branding questions to ask to identify your brand.
April 27, 2020

The Importance of Supporting Small Businesses

It's always important to support small businesses and the local economy, but even more so during the COVID-19 pandemic. Here are 5 reasons why.
April 1, 2020

The 5 Rights of Marketing

Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
March 5, 2020

How to Convert Leads Into Sales With a Modern Digital Marketing Funnel

A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
March 2, 2020

5 Marketing Mistakes to Learn From

We love other people’s marketing mistakes. Why? Because we can learn from them and avoid duplicating those mishaps. Here are 5 lessons learned in the world of marketing.
February 3, 2020

5 Ways To Create Customer Loyalty

Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
December 2, 2019

5 Necessary Skills For Successful Entrepreneurs

Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
September 27, 2019

How to Effectively Engage and Influence Your Customers

Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
May 27, 2019

5 Reasons Your Business Needs Promotional Products

Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
April 16, 2019

How To Humanize Your Brand And Be A Company People Want To Buy From

People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
February 11, 2019

How Much Is Your Brand Worth?

Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.

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