What is a customer journey map? It is a step-by-step guide to how customers ultimately arrive at a purchase decision for your specific product or service. Understanding how to create these maps will help you sell more.
Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.