Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
Did you know that doing good for the world can do good for your bottom line? This is because consumers, especially younger consumers like Millennials and Gen Z, like to do business with socially conscious companies.
Social media has made logo redesigns en vogue. Regardless of whether the change is seen as positive or negative, rebranding draws attention to a business. But just because you can change your logo doesn't mean you should. Here are a few ways you can tell if your company's logo is ready to be revamped.
A guiding principle has stuck with me throughout my career: “The customer may not always be right, but they are always the customer.” In the current business environment where a dissatisfied customer can communicate to thousands of people instantly, this principle has never been more worthy of examination.