Marketing & Life - Burlington Press
May 11, 2022
9 Ways to Reduce the Time You Spend Generating Leads

9 Ways to Reduce the Time You Spend Generating Leads

Generating leads is one of the most time-consuming parts of your job. While it can seem like a never-ending cycle, here are 9 ways to generate leads more quickly.
December 15, 2021

Using Fascination To Improve Your Marketing

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.
November 10, 2021
5 Marketing Mistakes to Avoid

5 Common Marketing Mistakes To Avoid

Marketing mistakes waste advertising dollars, damage your reputation and cost revenue. Here are 5 common marketing mistakes to avoid.
October 26, 2021
5 key components of an irresistible offer

5 Key Components of an Irresistible Offer

To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.
October 16, 2021
Designing for A Color Blind Audience

Designing for A Color Blind Audience

What does your design look like when viewed through the eyes of someone that's color blind? You'll need to consider the different types of color blindness.
September 6, 2021
3 Keys For Reaching Today's Consumers

3 Keys For Reaching Today’s Consumers

How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize.
August 28, 2021
Marketing Hook Points

Marketing Hook Points: How to Stand Out In A 3-Second World

Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.
August 17, 2021
The Power of Simplicity in Marketing

The Power of Simplicity in Marketing

How can you develop the right balance of imaging, color, design and narrative for your promotional materials to make the biggest impact on your customers?
July 20, 2021
3 common mistakes that will derail your company's marketing strategy

3 Common Mistakes That Will Derail Your Company’s Marketing Strategy

Creating a viable marketing strategy for your business is never easy. With so many different marketing platforms available, it can be difficult to know what to do, and what not to do. Here are 3 common mistakes that can derail your efforts.
May 22, 2021
Engaging Your Customers With Experiential Marketing

Engaging Your Customers With Experiential Marketing

Experiential marketing can help you attract attention, build your customer base, and meet your overarching objectives. Here's how...
March 3, 2021

How to Adjust Your Marketing During a Pandemic

Reducing your marketing during COVID-19 is not the answer. Your customers are still there -- you just need to market yourself differently.
November 1, 2020

Are You Respecting Consumer Privacy?

Whether your marketing campaigns include print, email, or mobile, one of the most important topics these days is the need to maintain customer trust.
October 22, 2020
Perceived Value Customers Marketing Branding

Using Perceived Value To Enhance Your Brand Marketing

You start with a good-quality product or service at a fair price, and offer top-notch customer service. But are you aware of how perceived value can influence your customers' buying decision?
October 1, 2020
Podcast Marketing

Reaching Out to Podcasters as Part of Your Marketing Strategy

Podcasts can be an essential part of your marketing strategy. Here are some tips on how to connect with podcasters to promote your business.
September 28, 2020
The Key to Brand Awareness

What’s the Key to Brand Awareness? Repetition!

To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot. Repetition is critical!

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