What does your design look like when viewed through the eyes of someone that's color blind? You'll need to consider the different types of color blindness.
Marketing collateral isn't limited to just printed materials. There is a wide range of digital resources that also support the sales process. Here is a list of 10 types of marketing collateral available for use in your sales cycle.
When used correctly, direct mail can be an extremely effective component of a nonprofit marketing strategy, allowing organizations to target and connect with the right donors.
With recent tax law changes shifting benefits away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit. Here are 5 ways nonprofits can adapt.
Creating and maintaining a website that provides a positive visitor experience with relevant SEO-friendly content, easy navigation, and a means to conduct transactions, are keys to success.
For nonprofit organizations, the key to regular contributions is donor engagement. Here are 5 easy and cost-effective ways to engage your donors and, ultimately, increase donations.
No matter what type of business you are running, it is important to see a steady increase in your Facebook engagement. Here are some methods you can adopt to improve your interactions, views and page visits.
All content on a website should serve the same purpose. That purpose is to quickly and directly convey the message your company or organization wants to communicate.
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