Blog - Burlington Press

Marketing Boldly

April 1, 2020

The 5 Rights of Marketing

Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
March 25, 2020

How to Compose an Email Your Recipients Will Actually Read

Want to boost engagement in your email campaigns? Discover the key to composing compelling messages your email recipients will actually want to read here.
March 14, 2020

Don’t Market Less, Market Smarter

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s about marketing smarter. Let's take a look at a real world example...
March 5, 2020

How to Convert Leads Into Sales With a Modern Digital Marketing Funnel

A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
March 2, 2020

5 Marketing Mistakes to Learn From

We love other people’s marketing mistakes. Why? Because we can learn from them and avoid duplicating those mishaps. Here are 5 lessons learned in the world of marketing.
February 20, 2020

Want More B2B Accounts? Try This!

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. So how can you run a successful B2B marketing campaign?
February 11, 2020

Just Ask… A Little Curiosity Can Really Pay Off!

These days, marketing is all about reaching your customers on a personal level. Avoid guessing what your customers think — ask them questions that will uncover invaluable information.
February 3, 2020

5 Ways To Create Customer Loyalty

Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
January 17, 2020

The Importance of Partnership: Why Every Small Business Needs a Marketing Partner

When it comes to brand awareness, there is nothing better than hiring small business marketing firms.
December 30, 2019

5 New Ways to Approach Fundraising

With recent tax law changes shifting benefits away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit. Here are 5 ways nonprofits can adapt.
December 5, 2019

5 Essential Tips to Create a Successful Direct Mail Campaign

Direct mailing is a great way of building and strengthening customer relationships. Learn how to create a successful direct mail campaign with our five tips!
December 2, 2019

5 Necessary Skills For Successful Entrepreneurs

Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
October 24, 2019

Maximizing Your Marketing Budget With Direct Mail

If you are using a digital-only strategy, you may be leaving revenue on the table. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
October 8, 2019

Nonprofit Marketing Strategies That Really Work

Is raising awareness tricky because of limited resources? Level the playing field with these effective and inexpensive nonprofit marketing strategies.
September 27, 2019

How to Effectively Engage and Influence Your Customers

Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.

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