Blog - Burlington Press

Marketing Boldly

February 20, 2020

Want More B2B Accounts? Try This!

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. So how can you run a successful B2B marketing campaign?
February 11, 2020

Just Ask… A Little Curiosity Can Really Pay Off!

These days, marketing is all about reaching your customers on a personal level. Avoid guessing what your customers think — ask them questions that will uncover invaluable information.
February 3, 2020

5 Ways To Create Customer Loyalty

Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
January 17, 2020

The Importance of Partnership: Why Every Small Business Needs a Marketing Partner

When it comes to brand awareness, there is nothing better than hiring small business marketing firms.
December 30, 2019

5 New Ways to Approach Fundraising

With recent tax law changes shifting benefits away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit. Here are 5 ways nonprofits can adapt.
December 5, 2019

5 Essential Tips to Create a Successful Direct Mail Campaign

Direct mailing is a great way of building and strengthening customer relationships. Learn how to create a successful direct mail campaign with our five tips!
December 2, 2019

5 Necessary Skills For Successful Entrepreneurs

Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
October 24, 2019

Maximizing Your Marketing Budget With Direct Mail

If you are using a digital-only strategy, you may be leaving revenue on the table. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
October 8, 2019

Nonprofit Marketing Strategies That Really Work

Is raising awareness tricky because of limited resources? Level the playing field with these effective and inexpensive nonprofit marketing strategies.
September 27, 2019

How to Effectively Engage and Influence Your Customers

Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
September 13, 2019

How to Determine Your Target Audience

Communicating your message to the right audience for your business is vital. Here are some ways to help focus your efforts and target your marketing.
August 28, 2019

The 6 Key Elements of a Successful Website

A great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience 24/7, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
August 9, 2019

Promotional Products: Are You Overlooking This Powerful Marketing Channel?

Looking for ways to keep your company name in front of current and prospective buyers? Promotional products increase brand recognition and promote positive feelings about the advertiser.
August 1, 2019

6 Steps To Get Started With Email Marketing

Email marketing can open up a world of new opportunities for a business. From drawing new clients in to reinvigorating the interest of current relationships, it’s a smart business move that can result in a variety of benefits.
July 16, 2019

Learn How To Design The Ultimate Landing Pages To Gain The Conversions You Need

To win with landing pages, you need to understand what they are, what you can achieve when you use them the right way, and how to design them effectively.

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