Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. So how can you run a successful B2B marketing campaign?
Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
If you are using a digital-only strategy, you may be leaving revenue on the table. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.