Blog - Burlington Press
June 29, 2022
What is a Lead Magnet and Why Should You Use One for Your Business?

What is a Lead Magnet and Why Should You Use One for Your Business?

Lead magnets help generate more income for your business by funneling potentially interested parties straight to you. But how do they work?
June 18, 2022
How to Reach Your Ideal Customer

How to Reach Your Ideal Customer

For small to mid-size businesses, it really isn't feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you're selling--your ideal customers. Here's how...
June 8, 2022
10 Crucial Differences Between B2B and B2C Marketing

10 Crucial Differences Between B2B and B2C Marketing

Consumers make purchases based on gratification or personal taste, whereas businesses buy to generate profit and focus more on ROI. So, what does this mean for marketing?
May 11, 2022
9 Ways to Reduce the Time You Spend Generating Leads

9 Ways to Reduce the Time You Spend Generating Leads

Generating leads is one of the most time-consuming parts of your job. While it can seem like a never-ending cycle, here are 9 ways to generate leads more quickly.
April 28, 2022
What is Social Listening and Why is It Important?

What is Social Listening and Why is It Important?

Social listening is an essential practice that helps you understand your audience, keep track of important trends and gather vital and actionable information.
April 6, 2022
Instagram Marketing: Why You Should Be Using Location Tags

Instagram Marketing: Why You Should Be Using Location Tags

Location tags help further your reach on Instagram by making your content more searchable and telling consumers exactly where you’re operating.
March 11, 2022
10 Important Features of a Well-Designed Business Website

10 Important Features of a Well-Designed Business Website

Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design features that any business website will need.
February 26, 2022
How To Rank Higher On Google By Answering Your Customers' Questions

How To Rank Higher On Google By Answering Your Customers’ Questions

With the right mindset and a few clever tactics, you can consistently produce blog posts and articles that rank higher on Google.
February 18, 2022
5 Powerful Strategies To Market Your Business With Instagram

5 Powerful Strategies To Market Your Business With Instagram

Instagram attracts over a billion people every month who browse the platform for engaging visual content. Here are 5 powerful strategies to market your business with Instagram.
February 8, 2022
QR Codes: Bridging the Gap Between Print and Digital Marketing

QR Codes: Bridging the Gap Between Print and Digital Marketing

By including QR codes in print marketing, you allow users to engage with your brand in convenient, personalized ways and increase the potential for landing a valuable client.
January 24, 2022
Creating A Great Political Logo

Creating A Great Political Logo

By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.
January 19, 2022
Mailing Lists: Connecting With the Right People

Mailing Lists: Connecting With the Right People

There are several different types of mailing lists that your business can use to get the results needed. So how do you find your perfect mailing list option?
January 5, 2022
What to Consider When Looking for a Print Partner

What to Consider When Looking for a Print Partner

When you need print products to build and strengthen your brand, you need a print provider. But how do you find the right printer? Here are six factors to consider.
December 15, 2021

Using Fascination To Improve Your Marketing

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.
November 30, 2021
6 Steps To Customer-Centric Writing

6 Steps To Customer-Centric Writing

Customers don’t want to hear about your business. Instead, they want to hear about how your company will help them. Here are 6 steps to help you shift your perspective and focus on your customers' needs.

Conveniently located in Burlington, NJ — just a short drive from Philadelphia or Trenton — we're your local source for marketing and visual communications.