Blog - Burlington Press

Marketing Boldly

October 24, 2019

Maximizing Your Marketing Budget With Direct Mail

If you are using a digital-only strategy, you may be leaving revenue on the table. Digital channels are effective, but they are not a replacement for print. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
October 8, 2019

Nonprofit Marketing Strategies That Really Work

Do you find raising awareness tricky because of limited resources and funds? Trying to maintain and extend your market share isn’t straightforward when you have to compete against large budgets. But effective and inexpensive nonprofit marketing strategies exist, and can help level the playing field.
September 27, 2019

How to Effectively Engage and Influence Your Customers

Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to increase sales, hone your skills of persuasion and become a more influential brand, it’s important to consider the five stages of engagement.
September 13, 2019

How to Determine Your Target Audience

Communicating your message to the right audience for your business is vital. If you're not engaging the people most interested in your product or service, you won't have the customers you need. Here are some ways to help focus your efforts and target your marketing to the right audience.
August 28, 2019

The 6 Key Elements of a Successful Website

A great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience 24/7, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
August 9, 2019

Promotional Products: Are You Overlooking This Powerful Marketing Channel?

Looking for ways to keep your company name in front of current and prospective buyers? Promotional products increase brand recognition and promote positive feelings about the advertiser.
August 1, 2019

6 Steps To Get Started With Email Marketing

Email marketing can open up a world of new opportunities for a business. From drawing new clients in to reinvigorating the interest of current relationships, it’s a smart business move that can result in a variety of benefits.
July 16, 2019

Learn How To Design The Ultimate Landing Pages To Gain The Conversions You Need

To win with landing pages, you need to understand what they are, what you can achieve when you use them the right way, and how to design them effectively.
July 5, 2019

5 Tips To Get The Most Out Of Google Analytics

The information provided by Google Analytics can help you completely transform your approach to running a website. Incorporate these 5 tricks to unlock its full potential and see stunning results.
June 25, 2019

Effective Website Strategies For Nonprofit Organizations

Creating and maintaining a website that provides a positive visitor experience with relevant SEO-friendly content, easy navigation, and a means to conduct transactions, are keys to success.
June 19, 2019

Capturing Their Hearts: 5 Ways To Engage Donors & Increase Donations

For nonprofit organizations, the key to regular contributions is donor engagement. Here are 5 easy and cost-effective ways to engage your donors and, ultimately, increase donations.
June 15, 2019

DIY Website Builders vs Hiring a Web Designer: What Should You Do?

Both website builders and professional web designers offer benefits, and each has a place when creating a website. If you aren't sure which one you need, this can help.
June 10, 2019

Don’t Be A Number! 3 Reasons To Ditch Online Printers And Keep It Local

When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute.
May 27, 2019

5 Reasons Your Business Needs Promotional Products

Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
May 15, 2019

How To Write An Enticing Blog Post

Blogs are a great way to express your emotions, your passions, a topical issue or getting the word out about what your business offers. If you are thinking of starting a blog for your business, you have a few things to consider in order for it to be successful.

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