If you are using a digital-only strategy, you may be leaving revenue on the table. Digital channels are effective, but they are not a replacement for print. Direct mail and print marketing remain essential parts of the mix. Here are 10 reasons small businesses and nonprofits should not overlook direct mail.
Do you find raising awareness tricky because of limited resources and funds? Trying to maintain and extend your market share isn’t straightforward when you have to compete against large budgets. But effective and inexpensive nonprofit marketing strategies exist, and can help level the playing field.
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to increase sales, hone your skills of persuasion and become a more influential brand, it’s important to consider the five stages of engagement.
Communicating your message to the right audience for your business is vital. If you're not engaging the people most interested in your product or service, you won't have the customers you need. Here are some ways to help focus your efforts and target your marketing to the right audience.
A great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience 24/7, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
Email marketing can open up a world of new opportunities for a business. From drawing new clients in to reinvigorating the interest of current relationships, it’s a smart business move that can result in a variety of benefits.
Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
Blogs are a great way to express your emotions, your passions, a topical issue or getting the word out about what your business offers. If you are thinking of starting a blog for your business, you have a few things to consider in order for it to be successful.