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Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms.
So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video.
How Important Are Reels?
It’s a well-known fact that the Instagram algorithm behaves in mysterious ways and is frequently switching up to keep up with the ever-changing world of social media. But, one thing that is clear is the importance of using Reels. There are four ways for Reels to be visible on Instagram, one being the prominent Reels tab right on the app’s home screen.
It’s not often that Instagram makes it clear the best way to use their app, so be sure to take advantage of this recommendation.
In addition, Reels can now be used as an ad format. This is extremely important because an astounding 75% of Instagram users take action after viewing an ad. This translates to more people landing on your site or making a purchase.
Getting Started With Reels
Even if you know the value that Reels can provide your business, you might not know exactly how to go about creating them. Here are a few simple tips to get you started.
- Use vertical video to ensure your content is best viewed on mobile devices
- Add trending sounds to increase visibility
- Create authentic content that truly highlights aspects of your brand
- Don’t be afraid to experiment!
Remember, too, that Reels are better for a brand than a TikTok video. Overtly branded content isn’t what TikTok users are looking for, but Instagram users are often on the app to shop and learn more about brands – those whose products they love already and those they haven’t even heard of yet.
Video Content Is King
Stop focusing on the soon-to-be-outdated idea that hashtags are the best way to promote your brand and instead transition into leveraging video content. Dive into creating Reels as soon as possible, being sure to remain authentic to your brand. The future of social media is video, and you have the perfect opportunity to make the transition now.