Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales.

Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at ways to use video to engage customers and get more leads and traffic.

1. Video Tutorials

If you sell a product, customers need to know how to use it and get the most benefits from it. Video tutorials are an excellent way to showcase your products and services. A well-produced video will help customers understand how to benefit from your offer. You can also use video to show how easy it is to install or set up your products.

Video tutorials aren’t just for physical products. If you have an online course, you could create a series of videos that shows students what they’ll learn at different phases of the course. Videos are more effective than written instructions for conveying complicated information. Customers will love you for making their lives easier.

2. Interviews

Interviews are another engaging way to get a message across. You can do them in person or over the phone. Either way, interview videos build trust with an audience. People like to get the perspective of real people and gain useful information in the process.

Here are some helpful tips for conducting interviews:

• Ensure the interviewer is well-prepared with questions that will help them get the most out of each interviewee.
• Pay attention to the length of the interview. The allotted time depends on how much information you need to cover.
• Leave time for questions and answers. Consumers appreciate being able to ask questions.

3. Explainer Videos

An explainer video is a short, animated video that explains a concept or idea in a clear and concise manner. They’re short, fun, and informative. You can use them to introduce a new product, service, or brand or explain a difficult concept in a simple manner. They’re usually between one and three minutes long and lack unnecessary fluff. A good explainer video strikes a balance between information and entertainment. They’re usually animated, which helps keep viewers engaged.

4. Behind-the-Scenes Videos

Behind-the-scenes videos are a terrific way to show your audience what goes on behind the scenes at your company. Showing viewers what’s happening on-site helps them understand why they should be interested in what you do.

Perhaps there’s an interesting process that goes into producing your product or service. You could create a video that explains how your business creates the products you sell.

By giving viewers this insider access through video content, they’ll better understand how things work at your firm and why they might want to use your products or services.

5. Use Video for Customer Support

Post videos that address common customer questions or issues to help improve the customer experience. Create a video that covers the basics of your products or service, explaining how they work and the benefits each provides. Additionally, create a series of videos that address commonly asked questions or provide walk-throughs of important features.

If your customer has a more complex issue, include a live video chat option to allow them to ask questions in real time. Be sure to include contact information so customers know how to reach out for further assistance. By using video for customer support, you provide a more personal and engaging experience that can lead to greater customer satisfaction.

6. Use Video for SEO

Optimize your videos for search engines by including relevant keywords in the title, description, and tags. This helps increase the visibility of your video and drives traffic to your website.  Here are tips for doing that:

• Choose a descriptive and compelling title for your video that includes relevant keywords. This helps search engines understand what your video is about and make it more likely to show up in search results.
• Write a descriptive and keyword-rich video description that provides more information about the content of your video. This enables search engines to understand what your video is about.
• Use relevant tags to help search engines understand the content of your video and improve its chances of showing up in search results.
• Include a transcript. Adding a transcript of your video can help search engines better understand what your content covers for better rankings.
• Choose a compelling and visually appealing thumbnail image for your video. This will increase the odds that users will click on your video in search results.
• Embed the video on your website and use relevant keywords in the page title and content. This will improve its chances of ranking in search results.

7. Use Video in Social Media Marketing

Share videos on social media platforms to increase brand awareness and engagement. Creating and sharing videos is an effective way to increase brand awareness and engagement. Use them to showcase your brand’s products and services, highlight customer success stories, and offer helpful advice and tips.

Make sure your content is entertaining and informative to maximize engagement levels. By regularly sharing videos on social media, you can build relationships with your customers and keep your brand top of mind. Don’t forget to share them across multiple platforms to ensure maximum reach and engagement.

Video is the future, and it’s not going anywhere. It has a proven track record of increasing conversion rates, boosting engagement rates, and even improving brand recall. It’s a way to engage your audience, build trust and authority, show off your product or service, and increase sales and brand awareness. There are so many awesome ways to use video in your marketing plan. Are you ready to get started?