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In today’s commercial climate, a professional, well-maintained website can be a business’s biggest asset. WordPress is a great option for companies that want to create a quality website with a variety of essential features. Unfortunately, many business owners mistakenly believe that they can let their site run on autopilot once they’ve gone online. In reality, a WordPress site requires regular updates and maintenance to optimize its value for a company.
If you’re like most business owners, then installing the newest plugins and warding off cybersecurity threats can be too much work. After all, you’re probably more focused on your actual job than the daily requirements of site management. That’s why a WordPress maintenance plan is such an essential feature. With a professional service watching out for your site, you’ll be able to concentrate fully on your areas of expertise.
What a WordPress Maintenance Plan Will Do for You
A WordPress maintenance plan includes a comprehensive set of services that will combine to maximize your site’s efficiency and efficacy. They’re designed with the understanding that business owners have a lot to worry about beyond managing their website. With all of these elements included in your plan, you can count on your site staying safe and up to date.
Boost Your Site’s Cybersecurity
Keeping up with the latest cybersecurity patches is absolutely essential if you want your site to stay safe. As the largest content management system in the world, WordPress faces constant attacks from greedy hackers. Luckily, the platform offers users plenty of updates and tools to keep would-be attackers at bay. These protections are only useful, however, if they’re promptly employed.
Leaving your site unattended for weeks at a time is asking for trouble. If a hacker were to successfully force your site offline, you could experience costly disruptions to your business. An effective WordPress maintenance plan regularly applies the latest WordPress security measures to keep hackers away from your data.
Install Important Updates
Just like you would never build a home and then let it fall into disrepair, you should never create a website just to let it lag behind on essential updates. In addition to important security patches, a WordPress site requires new plugins and aesthetic updates in order to maintain its optimal value. A site that is left unmaintained will look outdated and become less functional. This will make your site pale in comparison to those of your competitors.
A WordPress maintenance plan will keep up on all these essential updates. Every time a new plugin or design feature is available, the maintenance service will take immediate advantage. This allows you to operate a functional, attractive website that provides significant value for your business.
Provide Essential Backup for Your Site
If disaster were to strike your website, you could lose years of hard work in a flash. Imagine how frustrating it would be to see your updated, effective site suddenly revert to a version from years before. If you’re not backing up your data on a regular basis, you’re leaving your site vulnerable to this type of catastrophe.
A WordPress maintenance plan includes daily backups for your site. This means you’ll be able to restore your site to its most recent state no matter what type of calamity occurs. As in most endeavors, risk avoidance is a key aspect of website management. Having a maintenance service regularly backup your site will ensure you don’t suffer a disastrous setback in your digital operations.
Offer Invaluable Training and Support
Creating and maintaining a website can be an intimidating prospect. Many business owners are conscious of their own tech illiteracy, and they fear that operating a website could be beyond them. If you find yourself in this situation, rest assured that a WordPress maintenance plan will help you understand the entire process.
In addition to doing much of the site management work for you, a maintenance plan will give you all the support you need. You’ll be able to reach qualified experts through phone, email, and online chat. When you’ve invested in a solid maintenance plan, you’ll never be alone in the unfamiliar territory of website management.
Go Beyond What a Basic Hosting Plan Offers
While every website needs some sort of hosting, not all hosting plans will take care of the specific WordPress maintenance tasks that your site needs. Simply hosting your website is not enough to keep your pages looking and working their best. You need a managed hosting service that will take care of essential maintenance tasks as well as hosting your site.
While a typical hosting plan will only cover the simplest aspects of website maintenance, a managed hosting or WordPress maintenance plan will include:
- Core WordPress updates
- Theme framework and plugin updates
- Testing for quality assurance
- Support and troubleshooting
A hosting plan that doesn’t include these essential elements won’t keep your website properly maintained. By investing in a comprehensive managed hosting plan, you’ll optimize your site while minimizing the amount of effort required.
The Benefits of Investing in a WordPress Maintenance Plan
While a gorgeous, up-to-date website can be an important asset for your business, a poorly run or out-of-date site could actually hurt your brand’s reputation. You need your site to be well maintained in order to maximize its impact on your company. A WordPress maintenance plan will improve your site’s performance and increase your business’s profitability. The benefits of the maintenance plan might start with your website, but their effects will be felt up and down the company.
1. Improve Your Site’s User Experience
When a site is allowed to fall into disrepair, the users are the first ones to feel the effects. They find the site less attractive and harder to use, which makes them doubt the quality and professionalism of the business.
With a WordPress maintenance plan keeping your site up to date, visitors are more likely to have a positive experience. A good user experience has been shown to:
- Encourage visitors to read more of the text on a site.
- Increase clicks and interactions on the site.
- Allow a company to more clearly express its mission and vision.
- Improve visitors’ impression of a business.
A website is a crucial extension of your brand. You want visitors to enjoy your site just as much as they’ll enjoy doing business with your company.
2. Increase the Value of Your Site
Like any component of your brand, your website should add value to your business. You want the site to attract attention and turn marketing prospects into customers. A mismanaged site won’t do this nearly as well as a site that’s being properly maintained by a WordPress maintenance system. Every change and upgrade that happens behind the scenes could go on to have a tangible impact on your business’s bottom line.
3. Provide Peace of Mind
For a layperson, maintaining a WordPress site can be a stressful endeavor. Not only are the regular updates and backups a lot of work, but you also live in fear of a disastrous cyberattack. When you’ve invested in a WordPress maintenance plan, all this anxiety will simply melt away.
4. Allow You to Focus on Your Areas of Expertise
Whatever business you’re in charge of, you’d probably rather focus on your actual profession than the ins and outs of website maintenance. Every minute you spend struggling with your site is a minute you could have dedicated to the central components of your job. By outsourcing your site maintenance to qualified professionals, you’ll free up your mind to focus on other aspects of your business.
Conclusion: A WordPress Maintenance Plan is Worth the Investment
Digital marketing is a central component of any contemporary business strategy, and a functional, attractive, and easy-to-use website should be the centerpiece of any company’s digital approach. Investing in a WordPress maintenance plan ensures that your business’s site does its job effectively. With cybersecurity, backups, and upgrades taken care of, your website will have everything it needs to effectively funnel customers toward your business.