April 19, 2016
While building a social media audience can be a useful marketing tool for any business, it’s essential to develop a game plan so your efforts don’t waste time, drain resources and generate negative ROI.
April 4, 2015
Like it or not, social media is here and making an impact on the way we market ourselves. When you boil it down, social media is a conversation that we have with our clients, customers, […]
May 28, 2013
Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
March 5, 2013
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
January 17, 2013
If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]
June 13, 2012
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]