There will always be those who are looking for legal services every day, and in order to develop and grow as a law firm, you need to have a strong website and social media presence. If not, then you limit your potential client base not just on a local level but on a larger scale too. As your website is the virtual face of the company, it needs to represent your business in the right way.
It’s important that your website is driving traffic and generating those leads that not only provide you with the financial income, but they’re also going to help you build a positive reputation in the industry. Your website needs to provide all the information that the potential client needs in order to make an informed decision on who they’ll pick for legal representation. That’s why it’s essential to have as much key information on your website so that they pick you rather than one of your competitors.
When it comes to functionality and accessibility, it’s important to think about your target demographic and what your audience consists of. Younger audiences might like a lot more visual content, whilst more mature audiences will likely want a more simplified but detailed approach to the layout. Try not to overcomplicate the appearance and make sure that it runs efficiently when it comes to loading speed.
Your website needs to go beyond just the typical information you’d see on an ‘About Us’ page. You want to take advantage of what a website can offer you in terms of exposure. A mixture of different pages is going to help you establish your firm as an expert in the industry, especially if it has a blog section. By giving your readers more insight into how your law firm works, it’s likely to encourage them to pick you over anyone else. From establishing who you are to more information on the individual attorneys within your firm, it’s all helpful information. The more you can give, the better chance you have of turning a lead into a customer. Some of the different pages to consider are:
A brief summary of who you are, what services you provide, and perhaps the history of your law firm is helpful for building that relationship between you and the client.
It’s good to let your potential clients know where you operate and what areas these are so that they know whether you’re nearby or not.
A little bio on each of the attorneys that work within the law firm can be useful so that the client can find their personal match.
Professional and informative content on the industry and what you provide as a firm is helpful to have on a regular basis.
This is a necessity, and it’s important to have as many forms of contact as possible.
Make sure your website is easily navigable and functional, whilst ensuring there’s also enough content on the site. This will help encourage your potential clients and leads to make the right decision and choose your law firm!