4 Great Ways Design Can Improve Your Website Conversion Rate - Burlington Press
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4 Great Ways Design Can Improve Your Website Conversion Rate

Improving Your Website Conversion Rate

Did you know that good website design not only boosts your brand’s image but can also improve your conversion rate as well? You want to convert leads in order to boost your sales and attain loyal customers who will keep coming back.

If your website is pulling in lots of traffic but not converting, you may have design issues.

Read on for our quick and easy guide on how to improve your website conversion rate through thoughtful and effective web design principles!


What is a Good Conversion Rate?

It’s first helpful to know what a good conversion rate is so that you have a specific longterm goal. Your sales funnel begins at the start of the customer’s journey; this is typically at your homepage.

It ends when the customer makes a sale, signs up for a newsletter, or performs any action that your website is designed for. The conversion rate is found by dividing the number of website sessions by the number at the end of your funnel.

The average website conversion rate across all industries is 2.35% and 5.31%.


1. Keep It Simple

The easiest and fastest step to make is to simplify the checkout process. Put yourself in your customers’ shoes. How likely are you to pull out your credit card if you have to fill out numerous entry fields before it’s time to type in your credit card number?

Forbes found that forms with five or fewer fields had the largest conversion rate of 19.6%. Forms with fields of 10 to 20 have only an 11.9% conversion rate.


2. Increase the White Space

A website can appear confusing, chaotic, and even stressful if you have too many elements crowded together on one page. Think about all of the copy, imagery, and graphic elements that are on your favorite websites. Without white space, all of those elements can become overwhelming.

Remove the clutter from your web pages. Increase the space between letters, sentences, and paragraphs. Provide lots of space between images and type.


3. One Call to Action

A call to action is your request to a website visitor to complete an action. This can be as simple as “click here to learn more” or “fill in your information.” Ideally, each call to action will lead your visitors down your sales funnel until they get to the end and convert.

However, if you have multiple calls to action on your web pages, your visitors will be confused by what step they should take next. You want to make the journey to the end of your sales funnel as simple as possible.


4. Add Social Proof

You want your site visitors to feel motivated to follow your calls to action. The easiest way to do this is to include social proof anywhere where you’re requesting them to take action.

For instance, on a page that requests visitors to fill out their information, you should include reviews of previous customers who were happy with their purchase.


Your website conversion rate can easily be improved through some thoughtful design choices. Navigating your website should be easy. Instead of allowing visitors to aimlessly click around your website before eventually navigating away, guide them through your sales funnel with an easy-to-follow design.

Ready to boost your traffic and convert leads? Contact us today to get started!


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