May 11, 2015
Believe it or not, but gathering business cards is not the goal of networking; it’s building relationships. Networking is an essential skill in building business, but starting conversations with strangers is no small feat.
November 18, 2013
The more we understand our customers the better we can serve them. And the better we serve them the more business we get. Here are two quick lessons on customer satisfaction that you may have heard before, but it’s always good to be reminded how to be nice to your customers.
February 20, 2013
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
February 7, 2013
Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. The tendency […]
January 17, 2013
If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]
November 20, 2012
As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford the marketing […]
October 18, 2012
In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this […]
September 21, 2012
While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along the sidewalk […]
January 16, 2012
Presenting information is a key part of marketing your business, and communication is the key to success when it comes to presenting. But it doesn’t matter if you have the best product or idea in […]
January 10, 2012
Push the Envelope You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time to question your company’s […]
December 31, 2011
Grant me the skills to master all weapons of war and the wisdom to create a life where they are never needed. I thought of this after a meeting with a client. We were in […]
October 10, 2011
October is a great month to get your company’s name out there. Instead of a sale or a typical promotions, show your customers that you care about the community. Create a Quality Promotion October […]