Cost Effective Marketing (Part 2) – Blogging

Cost Effective Marketing (Part 1) – Social Media
February 15, 2017
Cost Effective Marketing (Part 3) – Email Marketing
March 8, 2017

Cost Effective Marketing (Part 2) – Blogging

Why blog? It’s simple:

  • It helps drive traffic to your website
  • It helps convert that traffic into leads
  • It helps establish authority
  • It drives long-term results

 

Companies that blog get 97% more inbound links back to their websites and 55% more website visitors. But keeping your blog updated with fresh and relevant content can be challenging. You must carefully consider your blog’s content and cadence. Here are some ideas to help…

 

Answer Questions

Your target audience is already talking about topics related to your business. Try doing a Google search for some of the problems your company’s products or services solve. You’ll likely find many people asking questions. A keyword-filled blog post is a great place to answer those questions.

 

Create A Blog Schedule

Deadlines are a great way to keep you focused and maintain a regular blogging schedule. Don’t forget to look at your company calendar for events and promotions and integrate that into your posting schedule.

 

Be Simple And Don’t Oversell

Blogging isn’t about selling your company, but rather providing useful information to your audience. A blog post shouldn’t read like a technical manual or product sell sheet. Write as if you’re talking to a good friend or customer and you’ll connect with your readers.

 

Promote On Social Media

Blog articles are great content to share on social media. Be sure to include images to increase click-through and read rates.

 

 

If you need any help with your marketing, please don’t hesitate to contact us. We can help you get started, or take your marketing efforts to the next level.