Choosing the Right Printed Products for Your Marketing - Burlington Press
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Choosing the Right Printed Products for Your Marketing

While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.

Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.

 

Brochures & Flyers

Business brochures are highly effective in communicating a business to potential customers. You have to make sure that the brochure you choose gets to the point of expressing what your business is all about.

Select a design that is eye-catching and interesting. This will get people’s attention immediately and will draw them in. It will also be able to convey the unique qualities of your business to a potential customer.

Also, pay attention to the text on the brochure. It has to be easy to read and understand. Your customers can quickly spot a lazy brochure so make sure the text on the flyer is concise and direct to the point. Don’t try to impress with unnecessarily fancy graphics and photos. People can tell when a flyer is too flashy.

 

Postcards & Mailers

These are usually much more economical than other types of direct promoting products, especially for businesses that don’t have a large advertising budget.

Still, the bottom line is that these postcards and direct mail materials can significantly enhance your business image, brand, and reputation. They’re also much more effective at reaching your target audience.

The mailing solutions you choose can reflect your image, values, and objectives, and the marketing you wish to achieve. When you’re trying to figure out how to select suitable postcards and direct mail for your needs, keep in mind your goals, who your target audience is, and what message you’re trying to convey.

Your mailing must be very visual, appealing yet straightforward so that it would catch the attention of your recipients. It is also essential that you use colors that are eye-catching to capture the attention of your readers.

And don’t give up after 1 or 2 mailings. Direct mail marketing is cumulative!

 

Signs & Banners

Large format printing has many uses.

Does your business operate in an area with a lot of pedestrian traffic? If so, sidewalk sign holders can be a great investment. That way you can rotate the message as needed without paying over and over for bulky signage.

Or if you need to attract the attention of cars passing by, how about a weatherproof vinyl banner? You can get a heavy duty banner to attach to the side of a building, or a mesh style banner that will allow for air flow through an open fence.

Coroplast yard signs can be an economical choice if you want to advertise in many outdoor locations or rotate your messaging.

And if your business attends many trade shows, retractable banners and other display signage can be very useful.

 

Custom Apparel

If you need an immediate attention grabber, one of the most effective ways to attract attention to your business without spending a lot of money is through the use of custom apparel. This is especially true for smaller businesses that do not have a large budget to spend on purchasing expensive ad space on billboards, television or radio.

Having employees wearing your brand while interacting with clients reinforces your company’s credibility. And there are many different options to choose from. A service based company may opt for screen printed t-shirts or polo shirts for technicians in the field, while management might be better served with embroidered button-down shirts or embroidered jackets.

Even better, having customers wearing your brand catapults your credibility to a whole new level. How about a hoodie with your logo on it? Or an embroidered baseball cap?

Take your time and explore all the different options so that you can choose a style that appeals to a wide variety of people.

 

Promotional Products

For a new start-up, an effective way of attracting new clients and boosting brand awareness is choosing advertising products that feature the company logo and/or colors.

Why? People love getting free products. If someone gives you a free water bottle or tote bag, you’re going to use it. The same is true for your customers, and it feels nice to be given something, especially if it’s unexpected. That’s why the idea of promotional products really resonates well with customers.

And, promotional products work really well at trade shows and other events.

 

Beyond what is mentioned here, there are many other types of printed products to consider, like Catalogs & Booklets, Presentation Folders, Thank You Cards, Car Wraps & Vehicle Signage and much more. To ensure that you pick the right printed products for your business, you will need to factor in your target audience, your time frame as well as your budget. Remember, how to choose the right printed product for your marketing efforts starts with understanding the nature of your business.

And, if you need help, just contact us!


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