The more we understand our customers the better we can serve them. And the better we serve them the more business we get. Here are two quick lessons on customer satisfaction that you may have heard before, but it’s always good to be reminded how to be nice to your customers.
It is creating a website that is an expression of your company’s image and brand. A recent article in Fast Company magazine by Ben Fullerton talked about turning a website’s design into a brand experience […]
Anyone must know what your site is about in less than 4 seconds. Attention spans are so short and on the internet they are almost no-existent. With sophisticated searching we are used to getting information instantly. […]
When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]