November 23, 2020
Did you know that by using a combination of both print and digital media, you’re likely to increase the effectiveness of your marketing campaigns by 200%?
November 18, 2020
If you don’t mail enough, your results will go down. If you mail too much, your results will also go down. But if you find the sweet spot, your results will go up. How do you find that perfect middle ground?
November 11, 2020
Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them based on their habits, preferences, and needs. Here are four steps to getting that messaging right.
November 4, 2020
When one of the world’s largest internet companies makes a change to their marketing to incorporate printing and direct mail, are there wider implications marketers can use to their own advantage? Absolutely!
November 1, 2020
Whether your marketing campaigns include print, email, or mobile, one of the most important topics these days is the need to maintain customer trust.
October 28, 2020
What is the value of a font? These stylistic tools do more than communicate words on a page. Let's look at 3 things you might not realize that fonts do.
October 27, 2020
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve covered the fundamentals.
October 22, 2020
Are you aware of how perceived value can influence your customers' buying decision? Here are some techniques to get the most out of your brand marketing.
October 17, 2020
Most successful printing projects don’t happen by accident. They start with a good plan. How can you create the kind of plan that comes in on time and budget? Start by asking these five questions:
October 13, 2020
Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
October 11, 2020
When branding your political campaign, don't underestimate the power of the color palette. Let's look at how specific colors can make or break your road to the podium.
October 7, 2020
A case study authenticates the position of your brand in the market when real people discuss their success stories with your product or service. This guide will help you get started.